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Beer Insights Extras
Extra beer business news, thoughts and insights from the publishers of Beer Marketer’s Insights, Insights Express, Craft Brew News, Beverage Business Insights and Alcohol Issues Insights.
Sierra Nevada's New Brewery near Asheville, NC
Sierra Nevada showed off its new brewery on 216 acres in Mills Falls, near Asheville, NC during its 1st national sales meeting this week. The brewery's attention to quality, detail and sustainability is impressive.
The brewery site boasts French Broad River frontage, and will eventually include a kyack dock, amphitheater and cabins along with hiking and biking trails. Sierra Nevada sent trees cleared for construction to local mills, and used that wood to construct the brewery's hand rails, floor boards, casings, etc. Solar panels and an electric car charging station also demonstrate Sierra's green focus.
Sierra Nevada is adding an "outside the glass," consumer-facing focus to their "inside the glass" quality focus, per Joe Whitney.
The new brewery will add about 250K barrels this year; the goal is 350K. Its eventual capacity is 800K barrels.