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Extra beer business news, thoughts and insights from the publishers of Beer Marketer’s Insights, Insights Express, Craft Brew News, Beverage Business Insights and Alcohol Issues Insights.
Beer and Yoga at Local Breweries
While some yoga purists aren’t too enthused about beer (or any alcohol) drinking, many breweries are hosting yoga classes that bring more men to the events and offer a welcome social component to the yoga practice.
Yoga/beer combinations range from innovator “Happy Hour Yoga with Joe Sixpack” in Philly since 2008 (“a lively one-hour all-levels yoga workshop led by Mrs. Sixpack, followed by a free tutored beer sampling with Joe Sixpack” www.joesixpack.net), to Brew Asanas in CO (www.brewasanas.com) , Bendy Brewski in Charleston, SC, BeerYoga at Port City Brewing Company (http://www.portcitybrewing.com/events/beer-yoga-at-port-city) and Detox to Retox held monthly in DC (www.eventbrite.com ) in the DC area, Hoppy Yoga in San Diego at various local breweries (www.hoppyyoga.com) and Detox Retox in LA (a 2 mile run followed by a 90 minute strong yoga class and beers, with weekend classes at Golden Road and Angel City breweries (http://tigerfood.net/fun-runs/). And more. These classes are popping up at breweries and bars near you.
A recent Washington Post article suggests that pairing beer and yoga removes some of the pretense that can surround yoga. http://www.washingtonpost.com/express/wp/2015/06/16/local-breweries-embrace-the-combination-of-beer-and-yoga/
I enjoy both yoga and beer. So cheers…and namaste; bringing a new level of mindfulness to beer tasting.