In Tex, by far the biggest beer light mkt and 2d biggest beer state overall, all light beers have over 60 share and still growing. Wow! Some shocking shipment and share shifts in Tex thru mid 03. Bud Light still flying. Up 192,000 bbls, 9% thru May; Gained 3 full share to 29.6. But Miller Lite fell 148,000 bbls, 15% and Coors Light fell 60,000 bbls, 8% for 5 mos. That?s on top of 9% hit to Miller Lite and 5% drop for Coors Light in 02. Those 3 brands at 49 share of biz in state. Total AB biz up 166,000 bbls, 4% (Bud brand down 5%) thru May while Tex mkt down 2%. Miller down 209,000 bbls, 13% YTD. For 12 mos, AB share climbed 2.3 to 55.2 while Miller declined 1.8 to 19. Coors only lost 0.2 share. It is down much more modestly overall than on Coors Light. Off 26,000 bbls, 2.5% for 5 mos. That?s because Keystone Light on a roll. Up 29,000 bbls, 13%. Keystone Light at 3.2 share in Tex, roughly 3x its national share. Meanwhile, Mich Ultra under 1 share in Tex: shipped 64,000 bbls thru May. Top malternatives declined 62,000 bbls, 34%, including 64% drop for SKYY, 49% drop for Bacardi and 20% drop for Smirnoff. At same time, Corona flat and Heineken up 7% thru May.
Tex Light Beer Battleground: Bud Light 30 Share, Miller Lite Off 15%, Coors Light Down 8%
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 07/27/2003
- Volume: 34
- Issue #: 14