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THE US BEER INDUSTRY: KEY SHIPMENTS DATA-BRANDS
Bbls-000
  Shipments (000) Market Share Trend (%)
Major Brands 2013 2014 2015 2013 2014 2015 2013 2014 2015
Bud Light 38,300 37,650 36,700 18.0 17.5 17.0 -3.8 -1.7 -2.5
Coors Light 18,100 17,500 17,100 8.5 8.1 7.9 -3.0 -3.3 -2.3
Budweiser 16,200 15,450 15,000 7.6 7.2 6.9 -4.4 -4.6 -2.9
Miller Lite 13,800 13,575 13,400 6.5 6.3 6.2 -6.6 -1.6 -1.3
Corona Extra 7,440 7,840 8,440 3.5 3.6 3.9 2.7 5.4 7.7
Natural Light 7,600 7,100 6,750 3.6 3.3 3.1 -7.0 -6.6 -4.9
Busch Light 6,450 6,450 6,425 3.0 3.0 3.0 0.8 0.0 -0.4
Modelo Especial 3,745 4,500 5,365 1.8 2.1 2.5 18.0 20.2 19.2
Michelob Ultra 4,100 4,450 5,225 1.9 2.1 2.4 7.2 8.5 17.4
Busch 5,325 5,150 4,850 2.5 2.4 2.2 -5.8 -3.3 -5.8
Heineken 4,015 3,960 3,975 1.9 1.8 1.8 -3.5 -1.4 0.4
Miller High Life 4,000 3,825 3,625 1.9 1.8 1.7 -10.1 -4.4 -5.2
Keystone Light 3,940 3,650 3,450 1.8 1.7 1.6 -5.3 -7.4 -5.5
Natural Ice 2,875 2,870 2,750 1.3 1.3 1.3 -8.0 -0.2 -4.2
Pabst Blue Ribbon 2,705 2,720 2,565 1.3 1.3 1.2 2.1 0.6 -5.7
Yuengling Lager 2,180 2,325 2,245 1.0 1.1 1.0 -3.1 6.7 -3.4
Bud Ice 2,125 2,295 2,410 1.0 1.1 1.1 2.4 8.0 5.0
Blue Moon (all) 2,025 2,100 2,225 1.0 1.0 1.0 6.0 3.7 6.0
Stella Artois 1,600 1,750 2,125 0.8 0.8 1.0 13.1 9.4 21.4
Dos Equis 1,570 1,790 1,900 0.7 0.8 0.9 14.2 14.0 6.1
Top 20 148,095 146,950 146,525 69.5 68.3 67.8 -2.7 -0.8 -0.3
All Others 64,934 68,070 69,535 30.5 31.7 32.2 3.8 4.8 2.2
Total 213,029 215,020 216,060       -0.8 0.9 0.5

These are BMI estimates for shipments and market share for the Top 20 brands in 2015.  The market share figures include cider, plus export and no-alcohol beer.

NOTE: No brewer reports the exact numbers for each brand.  To get our estimates, we work with numerous sources; all figures subject to revision

Copyright 2016 by Beer Marketer's INSIGHTS, Inc. All Rights Reserved.