Glossary of Terms
$$ Dollars lt light
AB Anheuser-Busch (US) LTO Limited Time Offer
ABI Anheuser-Busch InBev (Global) MC Molson Coors
alc alcohol mgmt management
approx approximately mgr manager
assn/assoc association mil million
avg average mkt market
BA Brewers Association mktg marketing
BAC blood alcohol content mo month
bbls beer barrels mos months
bev beverage MULC Multi-Outlet + Convenience
BI/Beer Inst Beer Institute natl national
bil billion NBWA National Beer Wholesalers Association
biz business NYC New York City
BOGO Buy One Get One OP Operational Profits
BUD Anheuser-Busch InBev (NYSE ticker) oper inc operating income
ceo chief executive officer oppy opportunity
cfo chief financial officer org organization
co company PBR Pabst Blue Ribbon
comps comparisons pk pack
cont / cont'd continued prem premise (on-prem, off-prem)
coo chief operating officer prexy president
CPG Consumer Packaged Goods promo promotion
CPI Consumer Price Index pub publication
ct court pub publication
dir director qtr quarter
Dist Distributor regs regulations
DOJ Department of Justice revs revenues
DSD Direct Store Delivery RTD Ready To Drink
DTC Direct To Consumer SAB South African Breweries
enuf enough SAM Boston Beer (NYSE ticker)
exec executive sez says
fams families (e.g., brand fams) SKU Stock Keeping Unit
fed federal STR Sales To Retailers
FMB Flavored Malt Beverage STZ Constellation
FTC Federal Trade Commission STZ Constellation (NYSE ticker)
govt government TAP Molson Coors
GP Gross Profits TAP Molson Coors (NYSE ticker)
Guv Governor thru through
HUSA Heineken USA TTB Tax and Trade Bureau
intl international veep vice president
IRI Information Resources, Inc. vol volume
KDP Keurig Dr Pepper (NASDAQ ticker) yr year
KO Coca-Cola (NYSE ticker) YTD Year-To-Date
LDA Legal Drinking Age