Bud Light volume down 2.1% for last 12 weeks thru 12/12 in Nielsen all-channel data as reported by Morgan Stanley’s Dara Moshenian this morn. That compares to a 1.5% drop YTD. Meanwhile, Coors Light and Miller Lite each up approx 1% same period. At same time, Bud down 1.8% for 12 weeks, compared to 1.3% YTD. On plus side of ledger, Michelob Ultra growth accelerated; up 19.6% for 12 weeks. That’s just slightly faster than Constellation overall growth of 18.8% last 12 weeks, with Modelo Especial up 27% and Corona up 15.6%.
This set of data doesn’t include overall trend for AB or MC. But Heineken USA softened considerably latest 4 weeks. Down 1.4% for 4 weeks, compared to 1.3% growth YTD. Brand Heineken off 4.8% last 4 weeks. Not sure why, tho perhaps it’s because avg price up 5% in period, according to this data set. Still up 1.3% YTD. Dos Equis only up 3.6% for 4 weeks and now up 5% YTD. Tecate Light still rollin’, but up 32% for 4 weeks, compared to 43% YTD. And finally, Boston Beer still up slightly overall, just 1-2% last 12 weeks, but Sam Adams Lager down 3.4% and Seasonals down 18.8% same period.