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Top Supplier/Brands Share Shifts in 2016 Look Like 2015; Biggest Change: Tiny Craft Gains

For top players and top brands, 2016 looked a lot more like 2015 than AB, MC and HUSA wanted and just like Constellation planned.  AB made progress in reducing share erosion of its overall position, but not much, according to Nielsen all outlet scans.  Bud Light/Bud share trends virtually the same.  Good news for AB: Mich Ultra bettered its 2015 share gains last yr and offset Bud Light losses.  MC lost same volume share, a little less $$ share in 2016 than 2015.  Coors Light and Miller Lite outperformed Bud Light, but their overall share trends varied little from 2015.  Meanwhile, Constellation stepped up its share gains, thanks in great part to Modelo Especial. HUSA hangin’ in share-wise.  Most dramatic change in table: craft volume share gain slowed to 0.1 in 2016 from 0.7 in 2015.

Supplier Brands

Publishing Info

  • Year: 2017
  • Volume: 48
  • Issue #: 3
Read 638 times Last modified on 02/10/2017