Been a long time since craftâ€™s seen this much red at the top. Twelve of top-16 craft brands down in SoCal IRI yr-to-date thru 2/19. In most cases, brands declining nationally declined more so here. Blue Moon Belgian White down 16%, Shock Top Belgian White down 35%, NBB Fat Tire down 18.5%, Sierra Torpedo IPA and Boston Lager down 15%, Kona Longboard down 13%. Sierra Pale (-6%) actually a little better here than nationally. But perhaps most surprising is brands weâ€™re not used to seeing down struggling big time. Most notably, both Ballast Point Sculpin (-24%) and Grapefruit Sculpin (-17%) are down double-digits. Then too, Stone IPA $$ down 2%, and Kona Big Wave Golden Ale and Hopper Variety Pk down 1% and 8% respectively. Each of those brands grew strong double-digits nationally in 2016 IRI.
Meanwhile, top-2 craft brands in SoCal, Firestone 805 Blonde (+10%) and Lagunitas IPA (+17%) both growinâ€™ solidly, albeit at slower paces than previous year. Thatâ€™s right, both of these brands larger than Blue Moon Belgian White here. Stone Delicious IPA is outlier of the bunch, flying up 183% tho sales starting to lap roll out as well. Lagunitas Little Sumpin up 10.5%.