Yuengling joins other cos like Constellation in recent broadening of brewers/importers that are cutting sponsorship deals with major league sports teams that perhaps can no longer count on AB/MC to step up to plate in as significant a way. Yuengling is first new beer sponsor for the Phillies in 40 years. Sponsorship will include an “outfield wall sign, digital sign and in-stadium sign featuring the brewery’s flagship beer.” Also, this week Yuengling entered Indiana with packaged beer, reportedly greeted by $17.99 cases of Michelob Ultra.
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