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04/18/2017

Cans Grabbed Nearly 56 Share of State Shipments in ’16 as Bottles Dipped to 1/3, Draft Holding at 10

State data shows cans at 55.8 share of shipments last yr, up nearly a full share from 2015 and 7+ share over last decade, according to Beer Inst data.  Meanwhile, bottles slipped to 1/3 of the biz, down 9 share over last decade.  Draft holding at 10 share, up a point since 2006, but not budging much over last 5 yrs. Gotta figure boom in taproom/craft sales this period offset by draft decline suffered by mainstream beers.

State-by-state package shares vary significantly.  Draft has near 20 share in craft mecca Colo and over 20 in DC.  But it’s only 7.4 share in Tex, 4.6 in Louisiana and mid-single digits in several other southern mkts.  Cans are king in much of South and Midwest where 60+ can shares common.  Big bottle mkts, over 40 share, are combo of tourist destinations (HI and NV), plus some northeast mkts: CT, MA, NJ and RI.  Plastic bottles still not getting traction, sitting at just 0.5 share.

Here are a few talking points from Beer Inst economist Michael Uhrich: 1) 2/3 of all beer consumed in US still in 12-oz packages or less; 2) glass still dominates in imports and craft (bottles near 2/3 of import volume); 3) glass losing share, Michael sez, due to “volume shifting from on-premise to large format off-premise channels”; 4) draft gained share on-premise last yr, up over 1 pt to 60 share.  Much of that gain comin’ from brewpubs/taprooms, natch, plus “quarter and sixth barrels as bars and restaurants move toward carrying wider selections.”

Publishing Info

  • Year: 2017
  • Volume: 19
  • Issue #: 72
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