Still very early days, but Yuengling off to impressive start in Indiana. Yuengling Lager alone did about $1.5 mil in sales in Nielsen food in Indiana, getting a 7.7 share in period 4/3-5/14. That made it #4 brand in mkt in period, bigger than Bud. Yuengling Light Lager and Black & Tan also in top ten, getting 2.9 share and 1.6 share respectively. That totals about a 12 share for Yuengling outta the gate, which it hasn’t seen since OH launch several yrs back. What’s more, Yuengling putting up big numbers at price points of $21.74 per case, compared to low prices of $17.46-$17.67 for Bud, Miller Lite and Coors Light. AB and MillerCoors still had 84 share of Indiana shipments in 2016.
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