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06/02/2017

Yuengling Rockin’ to a 12 Share in IN Foodstores in 1st 6 Weeks

Still very early days, but Yuengling off to impressive start in Indiana.  Yuengling Lager alone did about $1.5 mil in sales in Nielsen food in Indiana, getting a 7.7 share in period 4/3-5/14.  That made it #4 brand in mkt in period, bigger than Bud.  Yuengling Light Lager and Black & Tan also in top ten, getting 2.9 share and 1.6 share respectively.  That totals about a 12 share for Yuengling outta the gate, which it hasn’t seen since OH launch several yrs back.  What’s more, Yuengling putting up big numbers at price points of $21.74 per case, compared to low prices of $17.46-$17.67 for Bud, Miller Lite and Coors Light.  AB and MillerCoors still had 84 share of Indiana shipments in 2016.

Publishing Info

  • Year: 2017
  • Volume: 19
  • Issue #: 100
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