Tuff scan trends for both total beer and total craft in latest 4wk period suggest soft Memorial Day weekend. Beer volume down 1.1% for 4 wks thru Saturday, May 27 of Memorial Day weekend. Now down 0.6% YTD. Craft volume also down 1.1% for 4 wks vs up 0.6% YTD. So craft didn’t gain any share of volume in this latest period and grabbed just 0.1 share of $$. Tuff grocery store trend continues to drag craft in Nielsen; $$ down 1.6% and volume down 2.8% for 4 wks. In fact, craft lost share of both volume (-0.2) and $$ (-0.1) in grocery channel, tho still had total of 14 share of volume and 21 share of $$.
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