Just today we heard again that Jul tailed off for a number of distribs. And then Nielsen data came in. Down 1.2% for 4 weeks thru Aug 5, worse than the yr-to-date trend. Each of AB and MC off over 3% for 4 weeks. Down 3.3% and 3.1% respectively. AB down 2.5% and MC down 2.3% YTD. But AB lost slightly less share of volume for 4 weeks (0.9) than it has yr-to-date (1.0), while MC lost the same 0.4 and Constellation gained a little less. Constellation gained 0.9 share for 4 weeks, 1 full point YTD. Constellation volume “only” up 8.8% for weeks, compared to 11.8% gain YTD. HUSA down 3.7% in soft 4 week period that steepened YTD decline to almost 2%. Only Mike’s (up 16%) and Boston (-0.9%) did better for 4 weeks than YTD. Sudden success of seltzers in both cases drove the improvement. Each of White Claw and Truly Spiked and Sparkling is a top 10 growth brand in Nielsen all outlet at 0.1 share.
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