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Back in the Red; Beer Off 1.2% for 4 Weeks; -0.8% Yr-to-Date; Sudden Success of Seltzers

Just today we heard again that Jul tailed off for a number of distribs.  And then Nielsen data came in.  Down 1.2% for 4 weeks thru Aug 5, worse than the yr-to-date trend.  Each of AB and MC off over 3% for 4 weeks. Down 3.3% and 3.1% respectively. AB down 2.5% and MC down 2.3% YTD.  But AB lost slightly less share of volume for 4 weeks (0.9) than it has yr-to-date (1.0), while MC lost the same 0.4 and Constellation gained a little less. Constellation gained 0.9 share for 4 weeks, 1 full point YTD.  Constellation volume “only” up 8.8% for weeks, compared to 11.8% gain YTD.  HUSA down 3.7% in soft 4 week period that steepened YTD decline to almost 2%.  Only Mike’s (up 16%) and Boston (-0.9%) did better for 4 weeks than YTD.  Sudden success of seltzers in both cases drove the improvement.  Each of White Claw and Truly Spiked and Sparkling is a top 10 growth brand in Nielsen all outlet at 0.1 share.

Publishing Info

  • Year: 2017
  • Volume: 19
  • Issue #: 154
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