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Stone Cans Already 30% of Total Pkg Mix; Tangerine Express IPA Cans Next

Talk about quickly embracing craft cans. Last yr was Stone’s first year utilizing can packages for part of its portfolio, first in Berlin before eventually launching in US last summer. Well, just over a year into it, cans already represent 30% of Stone’s package sales. And after initially launching in 22oz bottles and draft in Feb, new Tangerine Express IPA will be sold in 6pk cans too, co announced.  Tangerine Express cans launched in CA-only earlier this mo and will be available nationally starting Jan 2018. Now all of Stone’s core lineup brews are available in cans – Stone IPA, Stone Delicious IPA, Stone Ruination Double IPA 2.0, Stone Ripper pale ale and Stone Tangerine Express IPA – as well as “select special releases.”

Publishing Info

  • Year: 2017
  • Volume: 8
  • Issue #: 73
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