Each of top 3 brewers' spending in 10 media down for 9 mos, according to CMR data. While AB 3d qtr spending up $6.3 mil, 9%, it still spent $18 mil, 6% less for 9 mos. Miller and Coors continued to cut in 3d qtr. Miller’s $36-mil, 47% 3d-qtr slice ($28 mil cut on malternatives alone) meant its spending down $75.6 mil, 34% thru Sep. And Coors also cut $8.5 mil, 18% in 3d qtr (mostly Coors Original); down $15.7 mil, 11% for 9 mos. Meanwhile, several major importers continued to pour it on in 3d qtr. More in BMI.
Top 3 Brewers Chopped Over $100 Mil in Spending Thru Sep
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 01/05/2004
- Volume: 5
- Issue #: 70