“Re-energizing” the All-Others Distrib

An emerging theme: more folks are sayin’ there’s opportunity for smaller all-other distribs because big consolidated distrib can’t effectively handle all suppliers’ brands.  “We are beginning to see a re-energizing of the ‘all other’ third wholesaler in the market,” Calif consultant Roger Hanney recently wrote. “Without question,” he added, “it is difficult (if not impossible) for a mega-brand wholesaler to devote time and attention to brands—good brands—that don’t generate significant sales.  They are lost in the shuffle.”  So all-others guys with “vision and…acumen are now licking their chops at the prospects of snagging some of the good brands that will inevitably become available.”  In fact, some big  guys “smartly set up an ‘all other’ house as a competitive hedge against the loss of key brands years ago.”  Finally, “at least one forward-thinking mega wholesaler is now considering the same.”  Who dat? 

Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 04/23/2002
  • Volume: 4
  • Issue #: 18