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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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Chicago’s Revolution Brewing officially debuts its new 18pk of Cross of Gold golden ale next week, co announced today.  Cross of Gold clocks in at 4.8% ABV and 25 IBUs and has been “one of the top selling beers at the Revolution pub and taproom,” brewmaster Jim Cibak pointed out when co first announced new pack in early May. And this summer Long Trail’s debuting 18pk of a new beer called Trail Hopper, Burlington Free Press slipped into longer piece about 15pks this wk. Indeed, these are new wrinkles into growing craft value pack phenomenon. After Founders paved way with its unique 15pk of All Day IPA, several cos opted to follow in some way/shape/form, including (but not limited to) New Belgium, SweetWater, Founders again (w/ seasonals), Shock Top, Goose Island, Golden Road, Oskar Blues (16pk), 21st Amendment, Jack’s Abby, Bronx Brewery, Starr Hill (16pk), Otter Creek, and Boston Beer’s Traveler Shandy and Sam Adams (Light). Most of these new pks either launched earlier this yr or plan to launch later this yr. It’s fair to say this is trending toward more than just a niche presence in the mkt, tho currently still relatively small overall in craft.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 55
MN’s Fulton Beer is up 20% most of the way thru 1st half of 2017, CEO Ryan Petz shared with CBN. That’s right on plan for where co expects to end up in 2017, which would put ’em over 31K bbls. And with vast majority of sales still in MN, that could put Fulton at nearly 4 share of craft sales in state. Recall, Fulton has distribution in 4 surrounding states too and lookin’ to expand into several new mkts via partnership with Artisanal Imports (Artisanal will assist with distrib appointments and help service Fulton brands in new mkts – see CBN Vol 8, #51).  “Nothing is quite final yet,” and “we’re looking at the middle of Q3 and into Q4 to open most” new mkts, Ryan explained. While it’s “tough to point to one single thing” that’s fueled growth, one key to Fulton’s success is gradual shift away from seasonals.  Seasonal segment “is really challenging right now” and Fulton “started to feel that even 2 years ago,” said Ryan. In early years, Fulton used to do “a lot of seasonal beers” with only 2 year round brews, but co had to “adapt brand calendar to be more focused on…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 54
Slowdown schmoe-down! Opportunity abounds, according to slew of clips covering wave of expanding breweries and the net-benefits they provide to communities. Perhaps most eye-popping: ambitious Ohio comer Rhinegeist not only plans additional 155K sq-ft distribution facility in Cincy Camp Washington nabe, but founders also look to open 120K sq-ft medical marijuana cultivation center on same 17-acre site, according to Cincinnati Biz Courier. Medical cannabis recently ok’d in OH. So Rhinegeist founders Bob Bonder and Bryant Goulding look to launch separate Nature’s Apex co to grow and supply to fledgling market. Recall, Rhinegeist’s can’t-stop-won’t-stop attitude took its brewing biz past 56K bbls in just 4 yrs, starting up cider biz and self-distribution to boot. Now lookin’ to legal pot too. And neighborhood’s all about it, per Courier: both community development board and council green-lighting plans, tho support of additional groups needed before everything finalized. “Hamilton County is not going to stand in the way of allowing Rhinegeist to move forward with their business model,” commissioner said. Exec director of community development org wants a taproom too (natch) since “Rhinegeist is entering Camp at a time of great neighborhood renaissance,” as people looking for cheaper rent than popular downtown Cincy nabes. It ain’t…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 53
Nearing end of Q2, Boston Beer so far unable to recover from tuff start to year – and financial community took notice. SAM stock down “almost 20% YTD,” Cowen and Co’s Vivien Azer reported yesterday, headlining “Sell SAM.”  At press time stock down over 20% YTD to $135.45/share.  With “fundamental top line challenges” and current guidance “at risk,” Vivien believes “further downward revisions would result in continued share pressure from current levels.” So Vivien and co “reiterate Underperform” and revised Price Target to $126/share. Amid slew of issues, Sam Adams “posted consistent volume declines in Nielsen since mid-2015,” and declines “have gotten progressively worse over the course of 2017,” Vivien wrote. Sam Adams franchise volume now down more than 20% YTD thru Jun 3 in Nielsen All Outlet data. Big aspect of Sam’s road to Q2 recovery was much touted new look Summer Ale with new ad campaign to boot.  Sam Seasonal trends did “improve” since launch of Summer Ale. But it’s still down 28% in scans for 13 wks thru May 20 in Nielsen scans, Vivien shows. Then too, “we are becoming increasingly cautious around the growth prospects for FMBs,” only aspect of Boston’s biz that grew this yr.…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 51
Tuff scan trends for both total beer and total craft in latest 4wk period suggest soft Memorial Day weekend. Beer volume down 1.1% for 4 wks thru Saturday, May 27 of Memorial Day weekend. Now down 0.6% YTD.  Craft volume also down 1.1% for 4 wks vs up 0.6% YTD. So craft didn’t gain any share of volume in this latest period and grabbed just 0.1 share of $$. Tuff grocery store trend continues to drag craft in Nielsen; $$ down 1.6% and volume down 2.8% for 4 wks.  In fact, craft lost share of both volume (-0.2) and $$ (-0.1) in grocery channel, tho still had total of 14 share of volume and 21 share of $$.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 50
After tripling sales team head count, adding capacity and reshaping portfolio, Dogfish knew it would enter “at least five new markets” in 2017. But this mo Dogfish Head will already add its 7th new state this year, Oklahoma, with Oklahoma Beer Imports LLC, co announced yesterday.  Dogfish entered NM in Jan, MN, AL and MO in Apr, and WV and (northeastern) KS in May as well, now in 37 states + DC total. And co still says it will “expand into additional states in 2017,” in press release. Indeed, Dogfish has been most aggressive indie craft co in terms of mkt expansions this year. And it’s starting to pay off in terms of growth.  Sales jumped 12% for latest 4 wks and 6-7% for 12 wks thru May 14, bringing it to $$ up 4% and volume up 5% YTD in IRI multi-outlet + convenience data. Its average price per case is down about $0.75, but Dogfish still claims highest avg price of any top-25 IRI vendor at $53.15/case. Following a flattish overall 2016, Dogfish poised to bounce back this yr thru new distribution, new brands and new cans.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 49
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