bmiheader

Subscribers-Archives Access

LIKE US ON FACEBOOK

Public Archives Search

Keyword

STOCKS

Market quotes are powered by TradingView.com

Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

You won't want to miss a single issue! Subscribe today!

Last week’s CA Craft Beer Summit in Sacramento, put on by Calif Craft Brewers Assn, amply demonstrated continued health and vibrancy of movement.  Tho many now focusing on clouds, “there’s still lots of sunshine,” said exec director Tom McCormick. “The industry has grown so much,” he added, noting it’s still “growing.” And even tho there are “headwinds” and “storm clouds,” with many craft brewers “not growing as fast as they were,” there’s “a lot of enthusiasm” and “plenty of room to grow” further.  There were 2000 attendees at summit.  Sizable trade show sprawled over 65,000 sq ft. It was bustling with activity, brimming with enthusiasm.  Featured speakers included craft luminaries like BA chair Charlie Papazian, Sierra founder Ken Grossman and Firestone Walker co-founder David Walker. That’s for starters.   Consumer event the day after featured 6,000 folks.  All this showcased right in seat of state govt.  It hadda make an impression on state legislators and their staff. Many attended.  CA Secy of State Alex Padilla addressed CCBA knowledgeably, very familiar with what’s happening in CA craft.  CCBA, more so than any other state craft guild, has become a force.  California has 850 craft brewers. Over 500 are CCBA members.  CA still…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 81
Similar to faster trends seen earlier in summer around July 4 holiday, craft sales picked up again in weeks leading up to Labor Day. Craft $$ sales up 5.8% for 4 wks thru Sep 2 (Saturday of Labor Day long weekend) in Nielsen all-outlet + convenience data. Volume +4.5%, gained 0.3 share of beer cases to 7.3. Total beer biz a bit better this period too, tho volume still off 0.4% due to mid-single declines of premium segments. Same basic story at the top of craft segment with quite a mixed bag among top brand families. Sierra Nevada losses slowing into back-half of the year. Volume still down 3.7% for 4 wks, about half co’s YTD decline. Not so for Sam Adams franchise, -18.5%, less than a point better than its YTD trend. Note that Boston Beer’s total biz down just 0.6% for 4 wks as Twisted Tea volume up 16% and Truly Spiked and Sparkling comin’ on (Angry Orchard off 6%). Other top craft brand family in Nielsen havin’ tough time this yr, Shock Top, also better lately, but no great shakes: cases -14% for 4 wks. Tho Shock Top clearly losin’ share of segment, AB ain’t. Total co’s…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 80
Gambrinus is makin’ significant investments into new Texas-based TV ad campaign for Shiner Bock brand this fall, co announced late yesterday.  Co will spend $2.5 mil for fall campaign alone, which is “most we’ve ever spent,” and marks “a completely different direction from where we’ve been in the past,” director of mktg Gregor Mina told CBN. “This Is Shiner Country” campaign, launching tonight during Rangers vs Yankees game on local channels, will focus “on cable television and sports programming,” aiming to highlight historic and iconic aspects of the brand with two different spots to start. One spot tells story of how founder Kosmos Spoetzl was arrested for making beer during prohibition, with tagline “to not brew Bock would be the crime.”  The other tells story of a “hippie man with a funeral car” who helped deliver Shiner Bock in Austin during the 70s when it wasn’t as readily available. Previous digital ads for Shiner have “always been very humorous” but “what we lost sight of a little bit was our heritage and our iconic status,” Gregor explained. Indeed, Shiner has “so many stories” and will be consistently “looking for what’s the next great story” to share.  Ads will appear in…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 79
Bright picture and bullish outlook on craft in the US and beyond shared by global Heineken CFO Laurence Debroux during fireside chat at Barclays Consumer Staples Conference yesterday. “The US craft space is pretty special,” she said, “because of the distribution system that enabled craft to grow to a level of volume that it definitely hasn’t reached in Europe.” Craft rekindled an interest in beer, in “how” and “where it’s produced.” That’s “a very healthy trend for the beer market,” in her view. “And I think if we bring back the interest into beer in a number of countries, it is largely thanks to that kind of innovation, and we owe it to craft,” she said. She acknowledged it “can be seen as a challenge sometimes.” But at Heineken, “we consider it as a great opportunity.” (Some of this article appeared in sister-pub INSIGHTS Express earlier today.) Craft opportunity for larger global brewers like Heineken, beyond acquired brands, also includes “affordable craft or crafty line extensions of your main product,” Laurence said. There’s “a wide area of innovation that you see in that domain,” she explained, noting launch earlier this year of H41 in Europe, “an experiment around Heineken with…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 78
New Glarus continues to raise the bar for how high a craft brewer can climb within one state, posting strong growth yet again so far in 2017; total biz up 12% YTD, co-founder/prexy Deb Carey and COO Drew Cochrane shared with CBN. “Things are going really well” and cans in particular “are taking off better than expected,” Deb highlighted.  Recall, co elected to start with #2 brand Moon Man Pale Ale in cans last yr and hold off a bit on flagship Spotted Cow, which made wholesalers “really motivated to get Cow,” said Deb.  So Moon Man sales grew 35% in 2016 and is up 26% YTD. Spotted Cow grew low-double-digits last yr and accelerated to +16% this yr with additional can boost. And Two Women Lager is flyin’ with virtually “no support,” Deb added.  Biggest “hurdles” are trying to keep up with growth on production side. New cellar for bottles “didn’t come online like we hoped for” and “impacted July and August bottle sales.”  But that makes for easier bottle comps next yr, Deb thought. Also recall, New Glarus is in process of boosting annual brewing capacity by 50%, hopefully by year-end, tho could push back to into early…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 76
With increasing number of craft brewers turning to other alc bevs, especially spirits (see above), what if we drop the beer v wine v spirits framework and check into premiumization across total alc bevs? Combo of above premium beer, $15+/bottle wine, ultra- and premium-price spirits had over 40 share of total alc bev (TAB) $$ in Nielsen all outlet + convenience data for 4 wks thru Aug 12. Collectively, high end alc bevs gained almost 1.8 share of TAB $$ during the period. Yr-to-date these segments up over 1.5 share together. And above premium beer gaining the most share: +1.26 share of TAB $$ to 31.9 for 4 wks. Of course, these Nielsen channels (led by supers and c-stores) clearly skew toward beer, at 2/3 of TAB $$ for 4 wks, -0.55 share. Beer more like 47 share of supplier gross revs nationally last yr, Distilled Spirits Council estimates; beer dipped under 50 share of absolute alcohol volume for first time since the 1970s last yr, we estimate. Back to Nielsen: beer $$ basically flat last 4 wks, but above premium segment $$ up over 5%, slightly slower than YTD trend. Craft participating in above premium beer growth, but not…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 76
Page 1 of 10