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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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Co-founder and brewmaster of Vermont’s Switchback Brewing, Bill Cherry, and his partner Jeff Neiblum decided to sell 100% of the company to its 30 employees, co announced. It joins handful of other US brewers to go 100% ESOP (Employee Stock Ownership Plan) route. Bill “will remain as Brewmaster and President,” according to release.  And Jeff’s role “is actually going to increase.” He’ll become “more involved as the future goes” in “more traditional VP roles of strategy,” as well as bringing his “skill set on the electrical and IT side,” Bill told CBN separately.  But “I wanted Switchback to be Vermont-owned forever,” and “entrusting the brewery to the employees ensures the company will carry on with its mission to provide great beer and great jobs to the local community.”  The deal is structured so Bill and Jeff get paid out over next 15 yrs, so they’re “not going anywhere,” he assured.  After that, “then I think I’ll be ready to retire,” tho he could decide to “not actually leave,” but reduce “day-to-day” involvement.  It “feels great” to have succession plan “all decided.”  Now “I can go back to just focusing on building” the biz. Switchback Up 25% to ~30K Bbls; Expects Another…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 13
The trick to surveys is all in how you pose the question. It can make comparing answers to different, while related questions difficult. But regardless of whether researchers asked 21+ Americans about their favorite type of adult beverage or which ones they remember drinking, results from a pair of surveys, both from Nielsen, reveal some remarkable similarities. Consider: 38% of regular drinkers would pick beer as their alc bev of choice, if forced to choose just one, according to results of recent Harris Poll. A pretty similar 43% of 21+ adults in the 10 largest U.S. cities reported “any” beer consumption in the month before taking Scarborough Research’s survey about drinking habits. Drill down to results on “craft” for a little perspective. Harris Poll: Craft More Popular Among 35-44 Yr Old Males, Educated, Higher Income; Cross-Drinking  Of those 38% of drinkers who chose beer as their “beverage of choice,” about 29% of ’em said craft was their “favorite type.” That works out to just 8% of the total 2,143 legal drinking age respondents that took Harris Poll last month and 11% of “regular drinkers.” So we’re still lookin’ at a relatively small group of American adults who say craft beer…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 12
The “rising tide lifts all boats period,” for craft segment from 2010-2014 is gone and craft’s “now entered a period” where “no longer” can everyone “succeed at the same time,” said Brewers Assn chief economist Bart Watson during yesterday’s Sovos/ShipCompliant webinar. “There’s still growth,” he insisted, but it’s “in pockets.”  In this next phase, craft brewers “are going to need to do very different things” to be able to compete and will have to “balance their current model with innovation and differentiation,” whether it’s by biz model, beer style, geography, or whatever else.  “Some of this is going to be geographic,” he said.  Indeed, craft volume sales declined 2% in 2016 IRI (using “broadest available channel” data) in top-10 share states as a group, he showed. Yet craft grew 7% in “middle 19” states and +5% in “bottom 10” states.  “It’s hard to grow in Colorado” when craft is around 30% of the mkt.  And this further suggests “growth is going to come from new places” and “brewers are going to have to shift their strategies accordingly.”  Also keep in mind, those top-10 states with highest craft share only make up 13% of total beer volume tracked in IRI vs…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 11
Count global spirits leader Diageo among much bigger companies looking to compete more squarely with US craft. It plans to spend $50 mil to build “a US version of Dublin’s popular Guinness Open Gate Brewing in Baltimore County, Maryland,” co announced yesterday. New facility on site of already-owned Calvert Distillery in Relay, MD will include “mid-sized” production brewhouse at about 100 hectolitres, plus small innovation brewery, tasting room, retail store, etc. But it won’t brew “iconic Guinness stouts,” which will continue to be brewed in Ireland. Rather, it “would be a home for new Guinness beers,” plus eventually Guinness Blonde and other smaller brands, including “a big focus” on aging beers in barrels from owned spirits brands. So at least some of Guinness portfolio won’t be an import anymore. And smaller batch brands will certainly compete with homegrown craft options. Then too, Diageo modeled 250-300,000 visitors to go thru facility in year one. At what point do we start talking about competition for beer tourism feet, consumption and dollars? Other new interesting twist: Diageo will need to change MD law to go thru with current plans. Currently, law limits sales for on-site consumption to 500 bbls for breweries producing over…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 10
The craft segment grew and gained share again in 2016, but at slower pace than past few years. Read on for an excerpt of extensive report on total craft and top craft brewer trends from Craft Brew News, published last Friday, including rankings, total shipments and trends for the top 10 craft players.   The Year Everything Changed: Craft +7% in 2016 as Most Top Players Slow, About Half Decline Craft sure ain’t what it was just a year ago. Over course of 2016, most top craft brewers slowed. Up to half of 36 brewers over 100K bbls declined. Craft shipments grew another 6.9%, 1.55 mil bbls to 23.9 mil bbls last yr, we estimate. That’s a little less than half craft’s trend in 2015, over a mil bbls smaller volume growth. Many brewers didn’t meet their goals and many expect difficulties to continue, perhaps get tuffer in 2017. This is a huge change from the go-go years of 2010-2015. Yet craft remains a bright spot in total US beer industry, if not as bright as it used to be. Total domestic taxpaid shipments declined by about 0.8% in 2016, Beer Institute reported yesterday. Strong import growth will likely lift…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 9
Looks like Brooklyn Brewery won’t have to move its headquarters to elsewhere in namesake NYC borough after all. The co is now in talks with some of its Williamsburg-based brewery’s landlords to extend current leases well beyond 2025, co-founder Steve Hindy wrote for the company’s blog late last week. Recall, due to explosion of the neighborhood around the brewery, at least partially a result of zoning allowances put in place years ago, Brooklyn didn’t think it would be able to stay put. It planned to open new HQ, small brewing facility and rooftop restaurant in Brooklyn Navy Yard, a property specifically marketed to small food/bev manufacturing cos (see vol 7, #39 from last May). But Brooklyn has now “backed out of” that plan, NY Times reported on Friday, following news that current mayor’s office could limit further commercial development in industrial zones, like area where Brooklyn’s operated for over 20 yrs. “We have been looking for a long term site for the brewery for several years, fearing that our leases would not be renewed,” CEO Eric Ottaway said, according to blog post. “The City’s proposed industrial protections have strengthened our hand,” he said, revealing “real path to keep our footprint…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 7
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