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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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While national on-premise beer chain World of Beer will lose its last 2 Colorado locations in next few weeks, fast-moving Crazy Mountain Brewing will gain a pair of new taprooms in metro-Denver area. Founded in Edwards in 2010 before taking over ex-Breckenridge Brewery facility in Denver in 2015, the brewery will first convert one ex-WOB location (in Cherry Creek/Glendale) to a 24-tap retail outlet, opening shortly. A 2d in Lakewood will open in August, co announced this week. Co also recently expanded Denver facility to include an outdoor beer garden, it announced. Last yr it shipped about 25K bbls, mktg director Greg Neale shared with Craft Brew News. It’s expecting to jump another 60% or so to finish the yr around 40K bbls, he added. At new taprooms, it’ll offer about a dozen year-rounds plus specialty releases and a handful of beers from others. It’s keeping staff, but reducing selection as WOB accounts previously had upwards of 50 taps, according to Westword. Paper also reminds that WOB went from 4 CO locations to none, after it closed one Denver location early last yr and was apparently evicted from Boulder location in December. Recall, Oskar Blues is now taking over Boulder spot.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 62
New Belgium returned to spirits world to find its new CEO, hiring Steve Fechheimer to take over role next month, co announced today. Steve spent 8 years at large, high end spirits co Beam Suntory, most recently serving as Chief Strategy Officer. In that role he dealt with “route-to-market design and distributor negotiations,” plus M&A and “the creation of global partnerships.” He also worked sales & marketing, finance and IT for Beam Suntory. Before that, he spent time as COO at Sierra Club Green Home as well as with Boston Consulting Group and Marakon Associates. At NBB, he’ll run the exec team as well as “short-term strategy” and day-to-day ops. Founder Kim Jordan noted “his expertise at strategy development and execution,” calling Steve “smart and driven,” as well as “approachable” and “the perfect cultural and business fit.” She’ll go back to serving as Executive Chair, handing over interim CEO responsibilities she took on after departure of Christine Perich last fall. Announcement comes just on heels of another exec team departure, that of Ruairi Twomey, as CBN wrote on Friday. Recall, Ruairi also came over from big spirits co, spending 15 yrs at Diageo Guinness USA. At same time, NBB appointed…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 61
About 6 wks ago Russian River broke ground on its Windsor, CA production facility project and “during this time” co “decided we would sell our current production brewery” as a turnkey operation, co-founder Natalie Cilurzo told CBN in email response. Two breweries/pubs are “all we needed (and could handle).... Plus we need the money!” So far Russian River’s spoken to “a couple of local breweries, but I imagine others may express interest in moving or expanding to Sonoma County,” she said. “It will likely be an existing brewery who is looking to grow” since “this is too much brewery for a startup.” Indeed, Russian River was pretty much maxed out last yr at nearly 18K bbls produced between its current two facilities – 13-14K bbls at the production facility and just over 4K at Santa Rosa brewpub, Natalie noted. But the production facility for sale is capable of producing max of about 20K bbls/yr on its own depending on production mix. “Vinnie and I would like to identify a potential buyer before the end of this year.” Since Russian River expects to move into new Windsor facility by late 2018, the buyer could move in late 2018/early 2019. Initially, Windsor…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 57
Coming HK Yau Brewing Co in Hong Kong will be Brooklyn Brewery’s next foreign project, the co announced on its blog today. The yet-to-be-built brewery will be the co’s 4th and its 2nd in Asia. Like others, HK Yau is a joint venture, this time with local Hong Kong Brewing Co. Co’s already got 3 beers planned, with label art stylistically reminiscent of Brooklyn’s branding. But Brooklyn’s taking its time to build out, so no word yet on exactly how much of the beer it’ll produce there, CEO Eric Ottaway shared with CBN. The co won’t be brewing Brooklyn brands there for now, he noted, adding that plans can obviously change. After exporting there for 12 yrs, Hong Kong has grown to be Brooklyn’s 15th-largest export market of 36 total, since “in the last two years sales growth has increased nicely,” Eric said. HK is “a city of 7 million people where craft is happening rapidly, and brands from Hong Kong often go on to become strong throughout other parts of China,” he added, noting “plenty of potential.”

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 56
Chicago’s Revolution Brewing officially debuts its new 18pk of Cross of Gold golden ale next week, co announced today.  Cross of Gold clocks in at 4.8% ABV and 25 IBUs and has been “one of the top selling beers at the Revolution pub and taproom,” brewmaster Jim Cibak pointed out when co first announced new pack in early May. And this summer Long Trail’s debuting 18pk of a new beer called Trail Hopper, Burlington Free Press slipped into longer piece about 15pks this wk. Indeed, these are new wrinkles into growing craft value pack phenomenon. After Founders paved way with its unique 15pk of All Day IPA, several cos opted to follow in some way/shape/form, including (but not limited to) New Belgium, SweetWater, Founders again (w/ seasonals), Shock Top, Goose Island, Golden Road, Oskar Blues (16pk), 21st Amendment, Jack’s Abby, Bronx Brewery, Starr Hill (16pk), Otter Creek, and Boston Beer’s Traveler Shandy and Sam Adams (Light). Most of these new pks either launched earlier this yr or plan to launch later this yr. It’s fair to say this is trending toward more than just a niche presence in the mkt, tho currently still relatively small overall in craft.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 55
MN’s Fulton Beer is up 20% most of the way thru 1st half of 2017, CEO Ryan Petz shared with CBN. That’s right on plan for where co expects to end up in 2017, which would put ’em over 31K bbls. And with vast majority of sales still in MN, that could put Fulton at nearly 4 share of craft sales in state. Recall, Fulton has distribution in 4 surrounding states too and lookin’ to expand into several new mkts via partnership with Artisanal Imports (Artisanal will assist with distrib appointments and help service Fulton brands in new mkts – see CBN Vol 8, #51).  “Nothing is quite final yet,” and “we’re looking at the middle of Q3 and into Q4 to open most” new mkts, Ryan explained. While it’s “tough to point to one single thing” that’s fueled growth, one key to Fulton’s success is gradual shift away from seasonals.  Seasonal segment “is really challenging right now” and Fulton “started to feel that even 2 years ago,” said Ryan. In early years, Fulton used to do “a lot of seasonal beers” with only 2 year round brews, but co had to “adapt brand calendar to be more focused on…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 54
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