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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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About 6 wks ago Russian River broke ground on its Windsor, CA production facility project and “during this time” co “decided we would sell our current production brewery” as a turnkey operation, co-founder Natalie Cilurzo told CBN in email response. Two breweries/pubs are “all we needed (and could handle).... Plus we need the money!” So far Russian River’s spoken to “a couple of local breweries, but I imagine others may express interest in moving or expanding to Sonoma County,” she said. “It will likely be an existing brewery who is looking to grow” since “this is too much brewery for a startup.” Indeed, Russian River was pretty much maxed out last yr at nearly 18K bbls produced between its current two facilities – 13-14K bbls at the production facility and just over 4K at Santa Rosa brewpub, Natalie noted. But the production facility for sale is capable of producing max of about 20K bbls/yr on its own depending on production mix. “Vinnie and I would like to identify a potential buyer before the end of this year.” Since Russian River expects to move into new Windsor facility by late 2018, the buyer could move in late 2018/early 2019. Initially, Windsor…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 57
Coming HK Yau Brewing Co in Hong Kong will be Brooklyn Brewery’s next foreign project, the co announced on its blog today. The yet-to-be-built brewery will be the co’s 4th and its 2nd in Asia. Like others, HK Yau is a joint venture, this time with local Hong Kong Brewing Co. Co’s already got 3 beers planned, with label art stylistically reminiscent of Brooklyn’s branding. But Brooklyn’s taking its time to build out, so no word yet on exactly how much of the beer it’ll produce there, CEO Eric Ottaway shared with CBN. The co won’t be brewing Brooklyn brands there for now, he noted, adding that plans can obviously change. After exporting there for 12 yrs, Hong Kong has grown to be Brooklyn’s 15th-largest export market of 36 total, since “in the last two years sales growth has increased nicely,” Eric said. HK is “a city of 7 million people where craft is happening rapidly, and brands from Hong Kong often go on to become strong throughout other parts of China,” he added, noting “plenty of potential.”

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 56
Chicago’s Revolution Brewing officially debuts its new 18pk of Cross of Gold golden ale next week, co announced today.  Cross of Gold clocks in at 4.8% ABV and 25 IBUs and has been “one of the top selling beers at the Revolution pub and taproom,” brewmaster Jim Cibak pointed out when co first announced new pack in early May. And this summer Long Trail’s debuting 18pk of a new beer called Trail Hopper, Burlington Free Press slipped into longer piece about 15pks this wk. Indeed, these are new wrinkles into growing craft value pack phenomenon. After Founders paved way with its unique 15pk of All Day IPA, several cos opted to follow in some way/shape/form, including (but not limited to) New Belgium, SweetWater, Founders again (w/ seasonals), Shock Top, Goose Island, Golden Road, Oskar Blues (16pk), 21st Amendment, Jack’s Abby, Bronx Brewery, Starr Hill (16pk), Otter Creek, and Boston Beer’s Traveler Shandy and Sam Adams (Light). Most of these new pks either launched earlier this yr or plan to launch later this yr. It’s fair to say this is trending toward more than just a niche presence in the mkt, tho currently still relatively small overall in craft.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 55
MN’s Fulton Beer is up 20% most of the way thru 1st half of 2017, CEO Ryan Petz shared with CBN. That’s right on plan for where co expects to end up in 2017, which would put ’em over 31K bbls. And with vast majority of sales still in MN, that could put Fulton at nearly 4 share of craft sales in state. Recall, Fulton has distribution in 4 surrounding states too and lookin’ to expand into several new mkts via partnership with Artisanal Imports (Artisanal will assist with distrib appointments and help service Fulton brands in new mkts – see CBN Vol 8, #51).  “Nothing is quite final yet,” and “we’re looking at the middle of Q3 and into Q4 to open most” new mkts, Ryan explained. While it’s “tough to point to one single thing” that’s fueled growth, one key to Fulton’s success is gradual shift away from seasonals.  Seasonal segment “is really challenging right now” and Fulton “started to feel that even 2 years ago,” said Ryan. In early years, Fulton used to do “a lot of seasonal beers” with only 2 year round brews, but co had to “adapt brand calendar to be more focused on…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 54
Slowdown schmoe-down! Opportunity abounds, according to slew of clips covering wave of expanding breweries and the net-benefits they provide to communities. Perhaps most eye-popping: ambitious Ohio comer Rhinegeist not only plans additional 155K sq-ft distribution facility in Cincy Camp Washington nabe, but founders also look to open 120K sq-ft medical marijuana cultivation center on same 17-acre site, according to Cincinnati Biz Courier. Medical cannabis recently ok’d in OH. So Rhinegeist founders Bob Bonder and Bryant Goulding look to launch separate Nature’s Apex co to grow and supply to fledgling market. Recall, Rhinegeist’s can’t-stop-won’t-stop attitude took its brewing biz past 56K bbls in just 4 yrs, starting up cider biz and self-distribution to boot. Now lookin’ to legal pot too. And neighborhood’s all about it, per Courier: both community development board and council green-lighting plans, tho support of additional groups needed before everything finalized. “Hamilton County is not going to stand in the way of allowing Rhinegeist to move forward with their business model,” commissioner said. Exec director of community development org wants a taproom too (natch) since “Rhinegeist is entering Camp at a time of great neighborhood renaissance,” as people looking for cheaper rent than popular downtown Cincy nabes. It ain’t…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 53
Nearing end of Q2, Boston Beer so far unable to recover from tuff start to year – and financial community took notice. SAM stock down “almost 20% YTD,” Cowen and Co’s Vivien Azer reported yesterday, headlining “Sell SAM.”  At press time stock down over 20% YTD to $135.45/share.  With “fundamental top line challenges” and current guidance “at risk,” Vivien believes “further downward revisions would result in continued share pressure from current levels.” So Vivien and co “reiterate Underperform” and revised Price Target to $126/share. Amid slew of issues, Sam Adams “posted consistent volume declines in Nielsen since mid-2015,” and declines “have gotten progressively worse over the course of 2017,” Vivien wrote. Sam Adams franchise volume now down more than 20% YTD thru Jun 3 in Nielsen All Outlet data. Big aspect of Sam’s road to Q2 recovery was much touted new look Summer Ale with new ad campaign to boot.  Sam Seasonal trends did “improve” since launch of Summer Ale. But it’s still down 28% in scans for 13 wks thru May 20 in Nielsen scans, Vivien shows. Then too, “we are becoming increasingly cautious around the growth prospects for FMBs,” only aspect of Boston’s biz that grew this yr.…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 51