bmiBanner4

Subscribers-Archives Access

LIKE US ON FACEBOOK

Public Archives Search

Keyword

STOCKS

Market quotes are powered by TradingView.com

Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

You won't want to miss a single issue! Subscribe today!

Just lookin’ at IRI foodstores in San Diego, craft segment $$ declined 2%, vol down 4% for latest 26 wks thru Mar 26. Recall, craft finished with strong +10% $$ trend in 2016 San Diego foodstores, so this is a notable turnaround. And again, Ballast Point declines are particularly steep in this channel; Sculpin IPA down 23%, Grapefruit Sculpin down 38% and Variety Pk down 42% in local foodstores for 26 wks. Those 3 brands collectively shed ~3 share of craft $$ to 7.3. Then too, several other top craft brands either wholly or partly owned by large brewers saw steep double-digit declines here: Blue Moon Belgian White down 16%, Shock Top Belgian White down 32%, Kona Longboard Lager down 12%, Big Wave down 3% and Hopper Variety Pk down 14%. And top Sierra Nevada and New Belgium brands declined, including Sierra Pale (-6%), Sierra Torpedo (-14.7%) and NBB Fat Tire (-17%). Meanwhile, Lagunitas IPA $$ (+15%) just passed Sculpin IPA as largest craft brand tracked in San Diego foodstores for latest 26 wks. Stone IPA (+3%) returned to growth and its Delicious IPA (+202%) tripled in sales to become #8 craft brand by $$ here. Firestone 805 (+37%) just…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 36
The 230 brewing companies that operated 261 separate facilities in Oreg shipped 707K bbls just in their home state last year, Oreg Brewers Guild reported this week. That’s up 8.7% from over 650K bbls the year prior. Oreg brewers climbed to 23.3 share of total beer biz in the state, OBG sez. (Note these stats line up fairly closely to 625K-bbl figure we estimated for in-state brewers without CBA back in our Mar 1 issue. CBA shipped/sold 85-90K bbls in Oreg last yr, the co confirmed with CBN.) In-state brewers have much higher share of draft biz in the state at 64.9, according to OBG. So close to 2 of every 3 beers poured from a tap in Oreg was brewed in the state last yr. Wow. Total Oreg brewer production hit 1.782 mil bbls in 2016, up about 5%, OBG sez. So not only are in-state brewers gaining share of the beer market in Oregon, but in-state sales are also gaining share of total production. These OBG stats suggest in-state sales represented just over 38% of Oreg brewer production in 2015. But last year that number was real close to 40%. Tell an Oregonian local doesn’t matter.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 35
ABI keeps finding new ways to utilize The High End craft team in different mkts across the US and abroad. “This summer we will be launching a Latin-American inspired craft beer brand, VEZA SUR Brewing Co, and opening a brewpub of the same name in the Wynwood neighborhood in Miami, Florida,” co wrote to wholesalers (as we reported in INSIGHTS Express yesterday). That’s same neighborhood as Craft Brew Alliance’s newest partner, Wynwood Brewing, Boston Beer’s Concrete Beach Brewery and others. Interestingly, VEZA SUR is newly invented “brainchild” brand of 10 Barrel co-founders Jeremy and Chris Cox along with Colombian craft co Bogota Beer’s (acquired by ABI in 2015) founder Berny Silberwasser and Max-Antonio Burger from The High End. Brand’s “origin” only dates back to when Chris, Jeremy and Max-Antonio “were immediately inspired” by visit to, per letter. So this is first in-house craft beer line created by AB since formation of The High End. In other words, “they’re attempting the very thing that they couldn’t do for years because no one wanted craft beer from an ABI pilot brewery in STL,” Chi Tribune’s Josh Noel tweeted. It’s also another way for ABI to attempt to connect with Hispanic consumers, an area…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 34
While Lagunitas founder Tony Magee “remains bullish” on future, co’s willing to make adjustments in midst of slower growth, reported Santa Rosa Press Democrat. Lagunitas will delay production out of Azusa, CA facility until 2018, “even though construction is in process,” according to paper. “We just don’t need the capacity right away,” Tony said of the pause. “We were growing at 40 percent. Do I miss that? No. Growing at 40 percent is hard.” Recall, Lagunitas grew ~16% in 2016, was up 12% domestically thru first qtr of 2017 and its international biz is doubling (see Mar 31 issue). If Lagunitas keeps up pace in US, it will gain over 100K bbls and shoot past 1 mil bbls/yr mark this year. Initially, Tony announced plans for Azusa facility in Jun 2015 and expected site to be up and running sometime in 2017. Yet even while Azusa gets postponed, Lagunitas just opened up Seattle taproom (serving as fundraiser space) and SC brewpub just released first beer, a low alc, hoppy pale ale called “Poirier’s Pale.” Tony and co expect to do more deals in local mkts across the country. And internationally, Lagunitas is putting foot on the gas. Mexico has been “recent…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 33
“Very crowded and competitive marketplace” discussed from many different angles in Brewer Assn’s state of the industry report by director Paul Gatza and economist Bart Watson at Craft Brewers Conference this morn. “It’s a new world” and it’s “changed significantly,” said Paul, with “regional brewers squeezed from large brewers above and small brewers below.”  It’s now “beyond the point where everyone rising with craft,” Paul added.  Microbrewers (3,132 of ’em), under 15,000 bbls, jumped 27% to 5 mil bbls in 2016.  That’s a gain of at least 1.050 mil bbls.  So microbrewers accounted for almost 75% of the segment’s 1.4 mil bbls growth (in BA definition).  And about 40% of total craft growth came from taprooms, which grew from 1.75 mil bbls to 2.3 mil bbls, according to Bart.  Paul called microbreweries and taprooms the “happiest part” of the segment. “For a lot of people in this room, you are selling everything you can make.” (Also includes lotsa newbies).  Paul added: “I will caution you.  It may not always be that way.”  Meanwhile, brewpubs (1,916) also generated some of their best growth in recent yrs; up 14.8% to 1.35 mil bbls.  But regional brewers (186) up just 0.9%.  They are…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 32
Ballast Point was “number two dollar growth contributor” in US craft last yr, “adding almost 11% of craft industry volume growth and posting double digit depletion growth,” Constellation ceo Rob Sands said during co’s fiscal yr earnings call yesterday.  And Constellation expects double digit growth this yr too, Rob said (Ballast down slightly in recent 4 week periods in scan).  How?  Through expanded distribution, new brands like Red Velvet Nitro, Bonito Blonde Ale, Monterey Double IPA and Sea Rose Tart Cherry, planned “increase” in “sales and marketing investments” while “leveraging Constellation resources like national accounts.”  Ballast Point’s Virginia brewery will be brewing “this fall.” Distribs Will “Get Rid of No Name… Fly-By Night Brands,” Sez Rob Sands Distribs “have not given up in any way, shape or form” on craft, reassured Rob. “They are beginning… just like the retailer, to take a more measured approach to it and realizing that it doesn’t make sense for them to carry every SKU under the sun and they have to pare down in that regard.”  That’s a “good thing,” maintained Rob, and good for Ballast Point.  Then Rob made some rather pointed remarks about what he thinks will happen next with distribs:  “They’re…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 30