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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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Picking apart what's going on inside craft segment's growth keeps getting harder and harder, but still a whole lotta strength to report. Strong 4-wk trends for total beer category, including +4% by volume thru Oct 4 in IRI multi-outlet + convenience, spread across most segments. Zero in on dollar sales and craft still chugging along +23% yr-to-date in MULC channel, by IRI's definition. The craft segment gained near 1.3 share of beer $$ so far this year, to 8.4. Total craft growth only just behind import segment on absolute $$ basis, +$408 mil tracked here. The chart above breaks out craft's yr-to-date $$ growth by various players and groups of brands. So all the way on the left, $8.5-mil decline of four largest Sam Adams brands takes a toll. They're still collectively almost 11 share of craft $$, but down 2.3 share YTD. These 4 top Sam brands (Seasonal, Boston Lager, Variety Pk and Rebel) all down for 4 wks, only Rebel up YTD. Together they're -3.5% thru early Oct. New Belgium only eking out a little bit of $$ growth YTD and for 4-wks, while volume now down in the last month. Sierra and Lagunitas each posting similar absolute…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 81
When a 31-acre plot of land out by the Frederick Airport became available recently, Flying Dog jumped on it. The brewery's been seeking options for expansion as it keeps pushing closer to maxing out its current facility in Frederick. The co "offered full-price" to the city, which owns the land, CEO Jim Caruso told CBN, or about $2.5 mil. Building out a new brewery that could produce up to 700K bbls annually would represent "a potential $50 million economic development project" for the area, according to Flying Dog statement. Nothing finalized, and city must approve the co's bid. But it's been "good partners in many ways" with the city already, Jim said, and indeed Mayor Randy McClement quoted in Flying Dog release, "pleased" that the brewer is willing to pay what the city asks. City approval currently "scheduled for mid-September," Jim told us, which would initiate a "several-month due-diligence process," then permitting from the state and so on. If it all works out, "design and development could begin as early as 2016," the co wrote, with the new brewery up and running sometime in 2018. Flying Dog's "current facility is expandable," Jim said, but working space would get tight. It…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 65
Series of interesting clips rolled in this week that, surprise-surprise, further complicate craft branding. Some pretty big companies are developing relationships and limited-release brands with small brewers. So are celebrities, musicians and sports teams. Others seem less thrilled with small brewer brands they find encroach on their own brand or trade on their notability. Take HefeWheaties, new limited-release hefeweizen from fast-growing Fulton Brewing of Minneapolis, which worked directly with Minnesota-based General Mills. Lots of local ties between the big cereal co and small brewer that led to the cereal-branded beer. As Fulton has taken Twin Cities by storm, up from just over 1000 bbls in 2010 to near 17K bbls last yr, the Wheaties brand once held 10 share of the cereal mkt before shrinking to below 1 by early 2014, according to MSP Biz Journal. Just today, Southern Tier Brewing of NY announced new brand with bigger volume potential, One Buffalo. It’s result of partnership with Pegusa Sports and Entertainment (PSE), which owns a number of local sports teams, including NFL’s Buffalo Bills. Southern Tier brand hits the team’s home stadium for preseason game tonight, available on tap thru Western NY by end of the month and 6-pks in…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 63
Total on-premise biz might have just started to see slow climb back to overall health, but new locations and some easy comps lifted Q4 results for one of biggest US brewpub chains. BJ's Restaurants booked total rev gain of 9.1% for fiscal yr 2014 after 4th qtr revs up 7%. But co got much bigger profit jump by shaving a little here and there off costs and getting added benefit of not incurring big one-off costs as it did during end of 2013. Full-yr net income popped 30% to about $27.4 mil. BJ's went from operating at loss of about $2.2 mil in 4Q13 to operating income around $11 mil for final qtr of 2014. Fourth qtr net income zoomed from about half a million bucks in '13 to almost $8.3 mil last yr. BJ's closed out 2014 with 156 restaurants, adding another 11 thruout the yr, 3 in the final qtr alone. That's fewer new outlets than it opened the yr prior (helping lower costs). But the co has aggressive plans. It's opened 2 more already in 2015 (including one near our office in the suburbs of NYC) and with "national capacity for at least 425 BJ's Restaurants, we…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 15
Fuller picture of Boston Beer now available shows some serious changes to the company since just 2010: big jumps in sales force and employees as well as exports and volume/distribs in the Freshest Beer Program. Craft brewers regularly refer to importance of having "feet on the street," particularly for key on-premise piece of the biz. Well Boston's invested heavily here and grown its sales force from about 275 in 2010 to 330 in 2012 and 410 by the end of 2014, up almost 50% in 4 yrs. Its total employee-count has swelled too: +70% to 1325 since 2010. In that time, the co's total shipments grew about 80%. Boston's been shipping more of its beer across borders too. It exported just 1% of its beer volume in 2010. That grew to 3% in 2012 and then to 4%, about 100K bbls last yr. Its total distributor network slimmed down a bit, based on its full-yr filings, from about 400 in 2010 to 350 in 2014 (consolidation explains much of this). Of those wholesalers, 121 that distributed 68% of Boston's volume last year participated in the co's Freshest Beer Program, which aims to cut down on inventories and time it takes…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 17
Craft segment keepin’ up growth pace to start new yr, as dollar sales up 20%, vol up 16% yr-to-date thru Jan 25 in IRI multi-channel + convenience data.  Segment’s up another 1.1 share of $$ to just over 8.  Most cos right where they left off too.  Boston Beer (including cider & tea), New Belgium, Sierra and Deschutes $$ sales each growin’ high-teens, like they’ve been the last handful of mos. Boston Beer and NBB trendin’ slower than 2014, whereas Sierra and Deschutes have picked up at end of 2014 and into 2015. On other hand, Sam Adams Boston Lager took tuff hit to start off yr, -10%, steeper than it’s been in memory. Gambrinus (+10%), Craft Brew Alliance (+5%), Lagunitas (+59%) round out top 5.  Stone (+41%) and SweetWater (+50%) trends both picked up a bit, while Bell’s slowed to +13%.  Dogfish (+20%) and Duvel USA (+3%) trends stayed roughly the same.  Lagunitas IPA Passes Torpedo; SweetWater IPA Cracks Top-30; IPAs Over 1/4 of Craft Sales  Lagunitas IPA $$ sales up 60% plus again in Jan. That put $$ sales (not volume) ahead of Sierra’s Torpedo for first time, to become the #1 selling IPA and #6 craft brand…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 11
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