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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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“Very crowded and competitive marketplace” discussed from many different angles in Brewer Assn’s state of the industry report by director Paul Gatza and economist Bart Watson at Craft Brewers Conference this morn. “It’s a new world” and it’s “changed significantly,” said Paul, with “regional brewers squeezed from large brewers above and small brewers below.”  It’s now “beyond the point where everyone rising with craft,” Paul added.  Microbrewers (3,132 of ’em), under 15,000 bbls, jumped 27% to 5 mil bbls in 2016.  That’s a gain of at least 1.050 mil bbls.  So microbrewers accounted for almost 75% of the segment’s 1.4 mil bbls growth (in BA definition).  And about 40% of total craft growth came from taprooms, which grew from 1.75 mil bbls to 2.3 mil bbls, according to Bart.  Paul called microbreweries and taprooms the “happiest part” of the segment. “For a lot of people in this room, you are selling everything you can make.” (Also includes lotsa newbies).  Paul added: “I will caution you.  It may not always be that way.”  Meanwhile, brewpubs (1,916) also generated some of their best growth in recent yrs; up 14.8% to 1.35 mil bbls.  But regional brewers (186) up just 0.9%.  They are…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 32
Ballast Point was “number two dollar growth contributor” in US craft last yr, “adding almost 11% of craft industry volume growth and posting double digit depletion growth,” Constellation ceo Rob Sands said during co’s fiscal yr earnings call yesterday.  And Constellation expects double digit growth this yr too, Rob said (Ballast down slightly in recent 4 week periods in scan).  How?  Through expanded distribution, new brands like Red Velvet Nitro, Bonito Blonde Ale, Monterey Double IPA and Sea Rose Tart Cherry, planned “increase” in “sales and marketing investments” while “leveraging Constellation resources like national accounts.”  Ballast Point’s Virginia brewery will be brewing “this fall.” Distribs Will “Get Rid of No Name… Fly-By Night Brands,” Sez Rob Sands Distribs “have not given up in any way, shape or form” on craft, reassured Rob. “They are beginning… just like the retailer, to take a more measured approach to it and realizing that it doesn’t make sense for them to carry every SKU under the sun and they have to pare down in that regard.”  That’s a “good thing,” maintained Rob, and good for Ballast Point.  Then Rob made some rather pointed remarks about what he thinks will happen next with distribs:  “They’re…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 30
In August, New Belgium will assert its Belgian brewing expertise and brand origin story with first standalone Fat Tire line extension, Belgian White special release. It hits about a year after Fat Tire & Friends collab variety pk New Belgium released with anniversary/Asheville brewery opening celebration. That was 1st time co played off of “Fat Tire” brand. So “we haven’t spread that name too thin,” spokesperson Bryan Simpson explained to Craft Brew News. NBB does brew other wheat beers, but broader Fat Tire Belgian White release brings focus back to the “moment of inspiration” for NBB company and Fat Tire brand, Bryan said. And it’s in 2d biggest craft style, according to IRI (aside from stylistically amorphous “Seasonals”). Blue Moon and Shock Top lead brands are about a third of Belgian White in IRI multi-outlet + convenience data. The style’s down 0.5% by $$ thru Mar 19. In some ways, it “only makes sense that we should have a strong Belgian White out in the marketplace,” Bryan acknowledged. Total NBB depletions still up 8% YTD, Bryan shared, even tho Fat Tire isn’t exactly blowing it out of  the water so far this year. Fat Tire’s down about 6% by $$…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 29
Brewers of PA’s annual hi-profile Meeting of the Malts event attracted a crowd of about 500 for a discussion of the beer biz at the Arts Quest Center at Steelstacks in Bethlehem last night.  New kind of industry event (and assn fundraiser) brought consumers and industry members together in cool, modern space with commanding steel “sculptures” as backdrop outside.  (They are imposing relics of bygone Age of Steel). Consultant Bump Williams moderated a panel of beer heavyweights including Yuengling prexy Dick Yuengling, Boston Beer chairman Jim Koch, Firestone Walker co-founder David Walker, plus Left Hand’s co-founder Eric Wallace. Audience a mix of consumers, craft brewers, journalists, politicians and distribs.  Distribs from several surrounding states attended, perhaps hoping that they might be next to get Yuengling brand. Leave it to Left Hand’s Eric (smallest player in bunch) to come up with the catchiest quote:  “A reckoning is coming,” he said, adding sharply “if you’re not running a good business, you’re f—d”  and admonishing craft brewers and even distribs to “get your act together.”  Editor’s note: Eric’s comment one of several strong quotes this week that ratcheted up rhetoric about next phase for craft.  In North Carolina, Old Mecklenburg founder John Marrino…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 28
Resource offering average nutritional info based on beer styles, which Brewers Assn started working towards based on new FDA menu labeling rules for chain restaurants, launched this week. Beer Nutrient Database provides small brewers with stats on a number of nutrients, including fat, cholesterol, sodium, dietary fiber and more, required by menu labeling rules that go in effect in May. Recall, those rules require restaurants with at least 20 locations to provide nutritional info on all regular menu items, including beer. BA repeatedly shared concerns that small brewers unable to offer extensive nutritional info (due to expensive testing) would result in chains removing or replacing their beers with others from (probably larger) brewers that could provide that info. And while FDA allows use of its own nutrient database of average stats to satisfy new rules, its limited listing of beer styles in that database cover most of US beer volume but very small amount of craft. So new Beer Nutrient Database mitigates much of the problem created by FDA rules, as viewed by BA. Database works like this. First, it’s based exclusively on 41 of BA’s existing style guidelines. So brewers can use stats it provides only if their recipes…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 27
Craft made “great progress” with women consumers in 2016, according to analysis of annual Yankelovich MONITOR consumer survey data presented by Tropos Brand Consulting’s Mike Kallenberger during Brewers Assn Power Hour. Number of total craft consumers grew in 2016 surveys that had 9800 respondents overall, 2700 beer drinkers and 1400 “craft” drinkers (defined as “weekly” craft consumers).  And women made up a greater share of that growth. Indeed, women grew from 25% to 28% of total weekly craft beer drinkers in 2016. And “women accounted for over 1/3 of new craft drinkers” last yr vs just 25% in 2015, Mike showcased. Breaking it down by race/ethnicity, just under 2/3 of total craft drinkers were White, up from 60% in 2015. African Americans grew from 10% to 12% of total.  Yet Hispanic craft consumers actually dipped from 21% to 18% and Asian/Other down from 9% to 8%.  That doesn’t necessarily mean less Hispanics are consuming craft however. Craft consumption is “growing among all groups,” but “just growing faster among some versus others,” Mike clarified. Craft Needs to Shake “Snobbery” Perception with “Fringe” Drinkers; Talk Styles, Not Food Pairings Craft segment’s ability to draw in more “fringe” consumers that haven’t quite adopted…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 26