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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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Count global spirits leader Diageo among much bigger companies looking to compete more squarely with US craft. It plans to spend $50 mil to build “a US version of Dublin’s popular Guinness Open Gate Brewing in Baltimore County, Maryland,” co announced yesterday. New facility on site of already-owned Calvert Distillery in Relay, MD will include “mid-sized” production brewhouse at about 100 hectolitres, plus small innovation brewery, tasting room, retail store, etc. But it won’t brew “iconic Guinness stouts,” which will continue to be brewed in Ireland. Rather, it “would be a home for new Guinness beers,” plus eventually Guinness Blonde and other smaller brands, including “a big focus” on aging beers in barrels from owned spirits brands. So at least some of Guinness portfolio won’t be an import anymore. And smaller batch brands will certainly compete with homegrown craft options. Then too, Diageo modeled 250-300,000 visitors to go thru facility in year one. At what point do we start talking about competition for beer tourism feet, consumption and dollars? Other new interesting twist: Diageo will need to change MD law to go thru with current plans. Currently, law limits sales for on-site consumption to 500 bbls for breweries producing over…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 10
The craft segment grew and gained share again in 2016, but at slower pace than past few years. Read on for an excerpt of extensive report on total craft and top craft brewer trends from Craft Brew News, published last Friday, including rankings, total shipments and trends for the top 10 craft players.   The Year Everything Changed: Craft +7% in 2016 as Most Top Players Slow, About Half Decline Craft sure ain’t what it was just a year ago. Over course of 2016, most top craft brewers slowed. Up to half of 36 brewers over 100K bbls declined. Craft shipments grew another 6.9%, 1.55 mil bbls to 23.9 mil bbls last yr, we estimate. That’s a little less than half craft’s trend in 2015, over a mil bbls smaller volume growth. Many brewers didn’t meet their goals and many expect difficulties to continue, perhaps get tuffer in 2017. This is a huge change from the go-go years of 2010-2015. Yet craft remains a bright spot in total US beer industry, if not as bright as it used to be. Total domestic taxpaid shipments declined by about 0.8% in 2016, Beer Institute reported yesterday. Strong import growth will likely lift…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 9
Looks like Brooklyn Brewery won’t have to move its headquarters to elsewhere in namesake NYC borough after all. The co is now in talks with some of its Williamsburg-based brewery’s landlords to extend current leases well beyond 2025, co-founder Steve Hindy wrote for the company’s blog late last week. Recall, due to explosion of the neighborhood around the brewery, at least partially a result of zoning allowances put in place years ago, Brooklyn didn’t think it would be able to stay put. It planned to open new HQ, small brewing facility and rooftop restaurant in Brooklyn Navy Yard, a property specifically marketed to small food/bev manufacturing cos (see vol 7, #39 from last May). But Brooklyn has now “backed out of” that plan, NY Times reported on Friday, following news that current mayor’s office could limit further commercial development in industrial zones, like area where Brooklyn’s operated for over 20 yrs. “We have been looking for a long term site for the brewery for several years, fearing that our leases would not be renewed,” CEO Eric Ottaway said, according to blog post. “The City’s proposed industrial protections have strengthened our hand,” he said, revealing “real path to keep our footprint…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 7
Interesting to note Brewers Assn's focus in written comments to DOJ - just recently made public - on ABI-SAB deal and what it left out. Turns out BA filed comments, making many of same points/criticisms it had made for over a yr on deal. Oreg's Ninkasi Brewing filed short letter too. BA-defined craft brewer Yuengling also filed extensive comments. So did several distrib assns, retailer assn American Bev Licensees and a few others. DOJ got 12 comments in all, but made no substantive changes to proposed final judgment announced last July. We'll focus here on small brewer comments. Interestingly, BA's major concerns echoed many of distrib comments: allowing ABI to condition incentives or requirements based on its share in distrib's mkt still creates disincentive to sell 3d party brands and "allows AB to tilt the playing field in its favor," BA's prexy/ceo Bob Pease wrote. BA wanted that "carve-out language" removed. BA also asked DOJ to bar ABI from buying any additional distribs. Like several distrib groups, BA also sought exception to language about mktg spend levels to make it easier for distribs to take on new brands. Separately, BA wanted DOJ to keep keen eye on any further ABI…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 5
While permit count lagged for most of the year, turns out there were another 1,110 US brewery permits issued in 2016, bringing total count to 7,190 as of Dec 31, 2016, NBWA chief economist Lester Jones posted, citing TTB data.  That’s only slightly behind 1,142 new permits issued in 2015 and marks the 3rd straight year that count has grown by over 1K.  There were just over 5K active brewers thru Nov, according to Brewers Assn.  So there are still around 2K permitted brewers that aren’t yet active.  Typical lag is 1.5 to 2 yrs from when a brewery gets permitted to when a brewery actually opens, according to BA chief economist Bart Watson.  And keep in mind, annual permit count typically gets revised upward later in the year as TTB has more time to catch up with the influx of new brewers.  Nearly 5K permits were issued since 2010, meaning “most new brewers have less than 5 years of operating experience and have never weathered a downturn,” Lester notes.  CA Over 900 Permits; 21 States Over 100; Per Capita Count Amazingly, another 139 brewery permits were issued in California, bringing state total to a whopping 927 permitted breweries.  That’s…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 4
PicoBrew wants to make machines for on-premise licensees now, not just home hobbyists. It announced plans to move into “commercial brewing appliances for bars and restaurants” shortly after we broke story that AB-InBev’s global Zx Ventures has stake in the homebrew appliance maker last week (see last issue). Note that at same time, CBN also referenced rumblings that bars and restaurants could look to use homebrew tech to offer house-made beer, moving ever closer to the notion that any bar could be a tiny brewery. And now, ABI-backed PicoBrew will look to make it so. The new “Indy” line of products will fit under counters, some hooking up directly to water supplies, making beer in batches of 5-15 gals. “Our early prototypes of commercial-scale craft brewing equipment have garnered considerable interest in the industry,” CEO Dr. Bill Mitchell said in release. The announcement came soon after PicoBrew also shared launch of more flexible recipe-creation for its existing machines, allowing more skilled brewers to develop customized ingredient packs for the appliances. Obviously, licensing and other regulatory issues could hinder fast expansion of the appliance into retail locations. On the other hand, states like Calif have already dealt with issues related to…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 3