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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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In big Southern Calif market, above premium segments already close to 70 share of off-premise $$, according to snapshot of Nielsen all-outlet off-premise data for 13 wks thru Dec 3, and craft a key part of ongoing premiumization there, as elsewhere. Above premium segments gaining 2 share of $$ in SoCal; craft is half that, up 1 full share point to 19.5 (imports bigger, gaining more share, natch). Craft $$ up about 5.5% for 13 wks thru 12/3. While craft in national scans this year largely a story about biggest brands dippin’, not so in SoCal. In fact, three of largest craft brands there over 16 share of segment $$ for 13 wks, gaining over 3 points. That’s led by newish top dog in the area, Firestone Walker 805. It’s now #15 beer brand by $$ in SoCal, up over 40% this period. And that growth, about $1.2 mil, was almost 40% of total craft growth for 13 wks. That put 805 at 6.7 share of craft $$, +1.8. It passed Blue Moon flagship (-7%) in SoCal this period. Next largest craft brand in the market, Lagunitas IPA about to pass Blue Moon too: up by about 25% and less…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 106
Following improved trends in Nov, craft segment’s starting to slip again in scans for final mo of 2016.  As recently as Nov 26, craft volume was up 3.2% for 4 wks, but volume up just 0.7% for 4 wks thru Dec 10 in Nielsen All Outlet data, suggesting even tuffer trends for latest 2 wks.  While Blue Moon (-2%) and Sam Adams (-7%) franchises slightly improved for period, Sierra (-8%), New Belgium (-7%) and Shock Top (-25%) worsened yet.  And tho Leinie Shandy franchise improved to flat for 4 wks, its legacy craft portfolio still draggin’ total trend down.  Remaining Domestic Brewers trend markedly slowed for period too, up just 1.8% vs 7.5% YTD.  But keep in mind, that group includes Sierra, NBB and other large craft brewers having tuffer time this yr. All in, total beer biz volume slowed too.  Beer flat for 4 wks as craft slowed, FMBs slipped 1% and Premium/Economy trends softened. Import and superpremium maintained +7-8% trends and cider slightly improved, tho still down 12% for period.  YTD, total beer volume up 0.6%, craft volume up 3.1% in Nielsen All Outlet.

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 106
As CEO Andy Thomas hinted that it would during Q3 earnings call, Craft Brew Alliance announced new strategic partnership today, taking 24.5% stake in Wynwood Brewing of Miami, Fla. That’s 3rd small partner brewery CBA found in last few years, outside of its core brands, but 1st one it’s actually acquiring, at least in part. Wynwood will be able to send some production up to CBA’s Portsmouth, NH facility. CBA already brews there for NC-based Appalachian Mountain Brewery (AMB), which it struck deal with in 2014, and Mass’s Cisco Brewers, which it hooked up with last yr. CBA also provides distribution for the brands, as it will for Wynwood, via AB wholesaler network, thanks to its own minority ownership by AB. Deal expected to close in 1st qtr. Wynwood founded in namesake arts district in Miami in just 2013 by father Luis “Pops” Brignoni Sr and son Luis. The co produced close to 3000 bbls in 2015, having “doubled its production every year,” according to CBA release. It’ll end the year at about 5000 bbls, in facility outfitted with 15-bbl brewhouse and capacity to do 6500-7000 bbls, Luis (the younger) explained to Craft Brew News. He expects to “continue on…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 105
Tho “Budweiser America” and “Coors” are two top searched beer subjects in 2016, craft-related searches made up the rest of Google’s annual top-10 “beer” searches list in US.  Searches have shifted to highlight entirely different list vs 2015, including some oddballs that you prolly wouldn’t have guessed.  One clear new trend: a pair of highly sought after microbrews from MA known for their hazy New England IPAs – Treehouse Brewing and Trillium Brewery – as well as PA’s Tired Hands Brewing were #3, #6 and #8 most-searched subjects.  Each of these cos currently have very limited distribution, but are very popular among online beer traders (still a legally sticky practice for a small but somewhat vocal group of beer obsessors).  Perhaps traders were seeking these beers most of all in 2016.  Then too, Belgian-based “Delirium Tremens Beer” was #4, Scottish-based “Snake Venom Beer” was #5, boasting the “strongest [ABV] beer in the world” title, and Hawaii’s Maui Brewing was #10 most searched among beer topics.  In different ways, those all seem fairly unexpected topics to make top Google search list, no?  Not nearly as surprising, “India Pale Ale” and “Goose Island” were #7 and #9 respectively. Recall, last yr Googlers…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 104
Craft segment trends improved again in scans for latest 4 wks relative to other recent periods; $$ up 5.6%, volume up 4.3% for 4 wks thru Nov 27, compared to 8% and 5% gains YTD.   Gotta note, volume gains are closing the growth gap between 4 wks and YTD more so than $$ as craft pricing gains are starting to wane.  For latest 4 wks, craft avg price/case up just 1.3%, $0.45 to $36.50 compared to 1.9%, $0.67 increase for 12 wks and 3%, over $1/case increase to $36.12 YTD.  So craft only gained 0.17 share of total beer $$ for 4 wks compared to 0.5 gain YTD.  Even tho there’s still lotsa growth from higher-priced craft brands, more and more established craft brewers (acquired and independent alike) are playing with lower-priced value packs (see below).  And some of the highest-priced established brands, i.e. Ballast Point, Stone etc., have begun to realize lower avg prices, perhaps by selling larger pack sizes.  In fact, nearly all of the top craft vendors that are growing in IRI for latest 4 wks decreased avg prices: Lagunitas (-$0.37/case) Stone (-$1.46), Bell’s (-$0.36), SweetWater (-$0.51), Founders (-$2.81), Firestone (-$0.70), New Glarus (-$0.66) and Dogfish (-$0.97). …

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 103
Small brewers and small brands take bigger and bigger portions of craft’s growth, by just about any measure, as the segment evolves. Latest example: craft brands ranked #101 and beyond, about a third of segment volume, represented about 90% of craft’s yr-to-date gain in IRI multi-outlet + convenience data thru Nov 20, consultant Bump Williams showed in latest client letter. Not one of these brands represented more than 0.1 share of craft volume. But they’re collectively making big impact. Bump broke out top 100 craft brands into 3 buckets, Top 25 brands, next 25 (26-50), and next 50 (51-100). Largest 25 brands still claim over 40 share of craft cases. Recall, that group includes handful of solid growers and fast-rising stars. But their growth basically cancelled out by declining big brands. And next 25 brands collectively declining at faster rate. So top 50 craft brands, over half of segment volume, collectively down 0.7%. The next 50 brands, like even smaller ones, help lift segment into positive territory. But it’s long-long tail contributing vast majority of growth, Bump shows. Meanwhile, he also underscored mounting volume outside of scanned channels and “traditional 3-Tier system,” from taprooms and beyond. As he mentioned from…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 102