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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

FMB drinkers remain fickle, tryin’ and droppin’ new brands galore.  Yet a coupla constants, even in this volatile segment.  Mike’s Hard is a steady winner.  So is Twisted Tea.  Sparkling set of numbers for Mike’s Q1 shared by prexy Phil Rosse.  Mike’s depletions up 12% in Q1.  How good is that?  It’s an acceleration vs +10% in 2016 and an almost a 20-point swing compared to -5.4% trend for FMB segment in Nielsen all-outlet scans.  A few more numbers: Mike’s Harder 24-oz cans pickin’ up distribution and +51%, even as 16-oz cans +16%.  Cayman Jack now in 15 states, $$ sales +27% in Q1.  White Claw hard seltzer #1 in category, Phil sez, and “has highest repeat purchase rate” in segment. Mike’s will boost 2017 A&P spend 20%, Phil reminds, and it will put over $10 mil in mktg $$ behind White Claw this summer.  Like Constellation execs, Phil pushing message to distribs/retailers that high end deserves more focus and shelf space.  “Currently, the high end only has 33% of the off premise shelf space, but 50% of the dollars and 100% of the growth.” Meanwhile, Twisted Tea remains brightest spot in Boston’s portfolio.  Up 15% in Q1 Nielsen scans,…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 69
Given Easter timing, no surprise that scans actually softened in most recent period, down nearly 3% for 4 wks thru Apr 1 in Nielsen all-outlet scans.  For Q1, volume -1.2%, $$ sales eked out just 0.1% gain. AB down 4.5% in Mar, 2.5% for the qtr.  MC down 3.8% in Mar, also -2.5% for the qtr.  Constellation still up 8.6% in Mar, almost 12% for 3 mos.  Only other gainers in Q1: Mike’s +13% and Diageo Beer Co +2.3% riding good St Pat’s numbers.  Premium biz down near 4% yr-to-date while economy off just 1%.  Above premium slowed to 2.4% gain, but still picked up 1.1 share of volume, 1.4 share of $$.  But that’s all imports and Mich Ultra as craft volume down 0.6% for the qtr and share flat.  Ugly short-term numbers: Bud Light and Bud each off at least 7% in Mar, -4.6%, -6.2% respectively yr-to-date.  Less ugly, but not pretty: Coors Light and Lite each took over 3% hits in Mar, down 1.8%, 1.4% respectively in Q1. Still lookin’ good, Q1 gains for: Michelob Ultra (+20.2%), Corona (+6.6%), Modelo Especial (+17.5%), Heineken (+2.5%), Stella Artois (+13%). Mar shipments #s not available yet, but recall Jan-Feb -2.4%.…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 68
Yuengling joins other cos like Constellation in recent broadening of brewers/importers that are cutting sponsorship deals with major league sports teams that perhaps can no longer count on AB/MC to step up to plate in as significant a way.  Yuengling is first new beer sponsor for the Phillies in 40 years.  Sponsorship will include an “outfield wall sign, digital sign and in-stadium sign featuring the brewery’s flagship beer.”  Also, this week Yuengling entered Indiana with packaged beer, reportedly greeted by $17.99 cases of Michelob Ultra.

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 66
Beer biz should be thankful that Amazon isn’t big as beer retailer.  At least not yet.   Amazon has invited some of world’s biggest brands to its Seattle hq “in an audacious bid to persuade them that it’s time to start shipping products directly to online shoppers and bypass chains like Wal-Mart, Target and Costco,” reported Bloomberg.   Yikes.  This will be a 3-day meeting in May.  Attendees already include big CPG cos like General Mills and Mondelez.  “Amazon is looking to upend relationships between brands and brick-and-mortar stores that for decades have determined how popular products are designed, packaged and shipped.”  Here’s Amazon’s language in invite: “Times are changing.  Amazon strongly believes that supply chains designed to serve the direct-to-consumer business have the power to bring improved customer experiences and global efficiency.  To achieve this requires a major shift in thinking.”  And in alc bevs, would require a shift in law in most states.  Scary stuff. What’s more, Amazon and Walmart now “in an all out price war that is terrifying America’s biggest brands” in other consumer packaged goods, headlined Recode mag last Thursday.  “Grocery suppliers are feeling the squeeze—big time,” it added.  Walmart has “renewed focus” on “Everyday Low Price”…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 61
INSIGHTS visited revamped Heineken USA hq yesterday, met with prexy Ronald den Elzen and got briefed on its new Amstel XLight by Ronald and sr brand director Michael Schwartz.  HUSA launched Amstel XLight in state of Tex, Ariz and city of Boston on Mar 1 (INSIGHTS first reported HUSA would test Amstel XLight last fall).  Unlike more expensive Corona Premier, Amstel XLight goes head-to-head with Ultra on price and seeks placement right next to Ultra on shelf.  It has fewer calories and carbs (90 calories, 2 carbs), but same ABV as Mich Ultra (4.2%).   This is a “controlled rollout,” emphasized Ronald, looking for a “high rate of sale” and then to “slowly” expand.   While first mo depletions “excellent,” HUSA intent on building rate of sale, using “very different model,” in part learned from Lagunitas, of expanding brand more gradually in select geographies.  XLight replaces Amstel Light in Tex and Ariz, but sold side-by-side in Boston, so Boston a different kind of test.  Launch eighteen mos in making, driven by consumer insights from 100K households where HUSA sees actual cash register receipts. “Wellness” a really big deal for consumers who like Ultra. HUSA overhauled its hq in White Plains, remaking the…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 57
Craft segment up 6% in 2016, according to Brewers Assn stats released this morn. That’s just half the 12% growth rate in each of prior 2 yrs. Number of craft brewers in US catapulted to 5,234 last yr even amidst slowdown (5301 breweries overall), with a whopping 826 openings and 97 closings.  Number of  US craft brewers has more than doubled in just last 4 yrs.   Craft at 12.3 share of mkt, using BA definition.  “By adding 1.4 million barrels, craft brewer growth outpaced the 1.2 million barrels lost from the segment based on purchase by large brewing companies,” said BA. But some of those acquired cos grew faster.  So BA estimate of segment growth rate slightly less than INSIGHTS (6.8%) as BA definition includes Yuengling, other regionals, while excluding some fast-growing acquired craft (up more than 25%), including Lagunitas, Ballast Point, AB and Miller buys etc. Craft segment has slowed further in scan data so far this yr.  More detail in Craft Brew News.

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 57