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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

Heineken just intro’d "Heineken 0.0" at Spanish Grand Prix in Barcelona, plans to sell it in 14 mkts, across Europe, plus Russia and Israel.  Most brewers, it sez, target specific no-alc brands in individual markets. On Heineken’s yr-end conference call, CEO Jean-Francois van Boxmeer noted “huge success” of no-alc beer in Spain, where it has near 10 share.  “In the tapas bar you can eat and drink and then people prefer to have a non-alcoholic beer than having a carbonated sweet soft drink with their food,” before they drive home.  “So there are a lot of these occasions,” he added.  “There is the ‘don’t drink and drive’ and not all people want to drink water....  What we know is that there is a potential there,” in no- and low-alc beers, “and we take a ticket to be first row on the development of these products.”  Note too, AB InBev has set an ambitious goal to significantly increase its sales of low- and no-alc beers to 20% of its total volume by 2025. Meanwhile, tho no-alc beer still less than 0.5% of US biz, the Euro mkt for no-alc beers grew about 5% a year from 2010 to 2015, according to…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 89
Many retailers have tried.  For decades.  Yet none have made much of a dent.  Private label beer sales have just not happened.  They grabbed literally zero share of total US IRI.  And private label still “unlikely a short term threat,” noted Consumer Edge’s Brett Cooper in interesting note today.  “Excess capacity and a changing retail environment” raise “questions on whether the future includes measurably higher US private label market share in alcohol.”  But Consumer Edge believes in next 3-5 yrs, “private label is unlikely to be a measurable driver of branded company performance.” Only one retailer has made inroads with private label alc bevs: Costco. “Costco is THE example of delivering store branded alcohol (primarily wine and spirits).”  Its Kirkland brand gets  8% of spirits sales in its stores, 6% of wine and 4% of beer in the yr ending March 2017, according to “receipt data” from Usquare Insight.  Kirkland beer lost 1 full share point. So not really happening there either.  (Editor’s note: we’ve always heard Total Wine also does brisk private label biz.) More broadly, “to date, beer has been able to defend its position,” said Brett, noting top 2 “control the vast majority of the low-end and…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 88
Even with better Apr (beer biz up 1.3% for 4 weeks), industry volume down 0.5% yr-to-date thru 4/29 in  Nielsen all outlet.  And $$ sales up 0.8%.  Each of AB and MC volume down around 2%.  But AB still getting more pricing and so AB $$ sales down 1%, while MC $$ down 1.9% thru 4/29.  AB lost 0.8 share of $$, MC down 0.6 YTD.  For 4 weeks, it’s worse.  AB lost 1 full share of $$, MC down 0.7.  Constellation $$ sales up 14.6% YTD, gained 1.2 share of $$. For 4 weeks, just preceding Cinco de Mayo period, Constellation en fuego with $$ sales up 17.1%. Gained 1.4 share. Trading Up Accelerated in April; 3 Brands Gained 2.1 Share  Trading up picked up steam in latest period. All above premium segments gained 2.1 share for 4 weeks, hitting 45 share of $$, compared to gain of 1.6 share of $$ YTD.  Also absolutely en fuego: Michelob Ultra.  Ultra $$ sales again up 30% for 4 weeks and gained fully 1 share of $$. Modelo Especial up 24% and gained 0.7 share. Corona $$ sales 11% for 4 weeks, gained 0.4 share.   So those 3 brands gained 2.1…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 87
Big week for AB took over a May 4 issue of INSIGHTS Express. Here’s headlines and top-lines from 1st of 2 issues published last Thursday, all somehow reflecting performance of #1 global and US brewer, Anheuser Busch InBev. The Good, The Bad and the Ugly in AB’s Q1; Rev Per Bbl Up 2.2%, STRs Down 2.9%; Bud Light Off Mid-Singles (excerpts)   First, the good.  AB’s first qtr results again showed that between continued trade up, pricing discipline and some front-line increases,  AB can still capture solid revenue per bbl increases, up 2.2%. ... Then the bad:  AB’s selling day adjusted sales-to-retailers softened further in 1st qtr.  Down 2.9%.... Finally, the ugly: Bud Light dropoff steepened to mid-singles for 2d qtr in a row.  Bud also off mid-singles.  For last 6 mos, AB’s top 2 brands, over half its biz, down 4-6%.... Better ABI Global Results; EBITDA Jumped 5.8% to $4.8 Bil in Q1 ABI global beer volumes down 0.2% in 1st qtr, with “good growth” in China, Brazil and Mexico and “declines” in US, Colombia and South Africa.... ABI’s Stock Jumped, While Molson Coors Slumped     And Then There Were Ten; AB Buys Wicked Weed; “Storm of Social…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 83
Just this morn, beer marketers INSIGHTS reported Constellation slowed to 3% shipments growth in Q1, tho depletions still trackin’ at +9-10%.  That slowdown reflected in import shipments from Mexico Jan-Mar, up just 94K bbls, 1.7%, following 2.4% gain in Mar.  Overall, imports up 54K bbls, 2% in Mar, reports Beer Inst economist Michael Uhrich based on Commerce Dept data. Dutch, German, Canadian and Italian shipments posted gains in Mar too.  Shipments from Belgium, Ireland and UK down for the mo.  In Q1, total imports slowed to 259K-bbl, 3.2% increase.  Shipments from several key import source countries outperformed Mexican shipments for the qtr, based on percentage change.  Dutch shipments +78K bbls, 7%, Belgian shipments +32K bbls, 9% and German shipments more than doubled, tacking on 157K bbls.   UK and Irish shipments each off near 30% for the qtr tho, and Canadian shipments off 4%.  Italian shipments up 20%, supporting MC statement that Peroni up double-digits.  Cider imports whacked in Mar, but up modest 5K bbls, 10% in Q1.  Finally, exports back on fast-track: +363K bbls, 36% Jan-Mar.

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 85
Heineken’s recently released short video “Worlds Apart” quickly lit up the internet (3.6 mil views in 8 days) and the ad commentariat.  “Worlds Apart” puts together individuals with diametrically opposed attitudes about feminism, climate change and transgender issues (they’re unaware of the differences at the outset) and tasks them to work together to build a bar. At the end of four and a half minutes, the video falls back on a very, very familiar theme: the value of adults discussing issues/differences over a beer, even if those differences are deep.    Unlike the quickly pulled and much disparaged recent Pepsi ad that attempted to tackle a similar theme, the Heineken ad does not use professional actors, does not have a celebrity and offers very light brand message. Response has been mixed but decidedly positive from what we’ve seen: i.e. “A Heineken commercial puts Pepsi’s ‘protest’ ad to shame” (Business Insider), “Hey Pepsi, Here’s How It’s Done.  Heineken Takes on Our Differences, and Nails It” (Adweek); “Heineken ‘Worlds Apart’ Ad Is A Beautiful Blend of Beer and Politics” (HuffPost).  There were skeptics, who complained that Heineken’s trying to sell beer after all, and critics, apparently from the alt-right uncomfortable with the positive…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 80