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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

Top 25 growth brands in US beer biz (by $$) totally dominated by hi-end,  with 10 imports and 8 flavored brands as consultant Bump Williams noted in his monthly update.   Each of top 8 and 21 of top 25 are hi-end.  Top 2 growth brands, Mich Ultra and Modelo Especial, each up around 25% and gained a half bil in $$ sales between ‘em.  Wow!  Corona the only other brand that gained more than $100 mil in $$ sales; up $150 mil, 9.7%.  Notable that total beer biz gained $916 mil, 2.7%.  So those 3 brands grew over 70% of what total industry gained.  Ten of top 25 growth brands were imports; Stella at #5, up 15%.  But 8 of those 10 imports were Mexican imports, including 5 from Constellation.  Modelo Especial Chelada at #11 (up 34%), Corona Light at #13 (up 8.2%) and Pacifico #23 (up 20%).  Also on list, Dos Equis Lager at #12, Tecate Light #19 (up 28%).  Heineken $$ sales up $15.6 mil, 2% in IRI, about same $$ as Pacifico (+20%), good enuf to be #22 on list.    Hard-to-cycle FMB category got 5 of top 10 gainers, 8 of top 25: Henry’s Hard Soda was…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 21
Issue of 20% tariff on Mexican goods blew up big time late afternoon yesterday when it was floated by White House Press Secretary Sean Spicer.  “We can do $10 billion a year and easily pay for the wall just through that mechanism alone,” he said.  But hours later, he walked back the proposal as just one of the “options” under consideration.  Still, couldn’t have been good for Constellation folks to see headlines like the NY Post’s frontpager this morning: “Corona to Pay for the Wall.” Constellation Brands Beer Division “is caught in a whipsaw between Trump, conservatives in Congress and now the border wall politics,” said a source.   But it’s already apparent that idea of taxing Mexican goods will meet lotsa resistance, even from Republicans, as Wash Post showed. Three Republican Senators objected right away.  “Simply put, any policy proposal which drives up costs of Corona, tequila, or margaritas is a big time bad idea,” SC’s Lindsey Graham tweeted.  Earlier he said: “Border security yes, tariffs no.”  Senator Sasse (NE) said: “Tariffs are a tax on American families.”  And Senator McCain said he’s “deeply concerned.”  Even #2 Repub in Senate, John Cornyn of TX, tweeted: “Many unanswered questions about proposed…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 18
Where there’s a will there’s a way.  Turns out AB not only has exclusive for beer ads on Super Bowl broadcast, it has exclusive for all alc bevs.  Liquor’s not an issue since NFL still bans it.  And wine “has not been aggressive on TV,” as Ad Age wrote earlier this week.  But there’s loophole for purchasing time on local stations, as MC exploited with Redd’s ads in some mkts a few yrs ago.  Turns out Yellow Tail, most popular Australian wine, really wanted to be on Super Bowl this yr.  It decided to go hard for local mkts, Ad Age and USA Today report, especially after AB failed to execute option it has for “right of first refusal with Fox-owned-and-operated local stations” back in Aug.  Yellow Tail snapped up enough local buys, including biggest metro mkts, to put its ad before 85% of Super Bowl audience.  And spent more than a natl ad would have cost, it sez.    Turns out too that not only will Yellow Tail reach so many viewers, but will do it with traditional beer- and specifically Bud Light-type messages.  “We think that if we can bring the message that wine can be fun and…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 17
We’ve seen it before.  Industry members, politicians and regulators talk of need to “modernize post-Prohibition-era” alc bev regs/laws.  But when push comes to shove, opening that Pandora’s Box means threatening status quo, parts of which some players really like.  And who knows what may pop in “modernization” move?  So process gets bogged down, sometimes abandoned.  Mass ready to take the plunge this yr, as Boston Globe reports today.  And even tho task force tasked to “create a more cohesive set of rules that ‘deals with the 21st century’” still not fully formed and hasn’t met yet, fretting has begun.   Two key issues in beer alone: 1) distrib franchise law, which small brewers have been pushing unsuccessfully to revise for years to make it easier to move brands; 2) small brewers’ retail rights.  “Any change has us nervous about the jobs we’ve created and the revenue streams we have,” Rob Burns, prexy of Mass Brewers Guild, told Globe.   Rob’s also concerned distribs will push to limit taprooms, even as his members seek to expand taprooms and get right to sell competing brands in ’em.  Mass distrib assn didn’t comment.  Wineries and retailers have their own concerns, but fear “unintentional consequences”…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 13
New Bud Light campaign will debut with 60 second spot on Super Bowl.  Tagline “Famous Among Friends” is “true” to brand’s lineage, new mktg veep Marcel Marcondes told INSIGHTS, featuring “fun social moments with people you like,” adding “friendship stays forever.”  Bud Light ads should “not be something juvenile” but rather aim for “universal relevance.”   Marcel met with media in NYC yesterday (INSIGHTS couldn’t make it, but had separate brief conversation). AB not yet finished with any of its Super Bowl ads, so it did not show any new work.  It will buy “at least” 3 minutes of ad time, showing ads in each qtr.  That’s 30 seconds less than last yr, at least 1/3 less than 4.5-5 minutes in days of yore.  Could be partly because ads are $5 mil for 30 seconds now, roughly double a decade ago.  Absent showing any new work, this meeting about which brands would be featured and strategies behind them.  AB pr said it will release several of new ads on digital platforms prior to the Big Game. But Marcel told meeting that AB is “considering releasing some elements” of Bud Light work prior to big game, “but has not made a final…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 12
Beer volume down 3.9% for 4 weeks thru December 31st in Nielsen all outlet data.  So beer closed out yr with one of softest 4-week periods of yr, right thru 2 major holidays.  Not a good way to end, tho holidays “misaligned” once again, notes Nielsen, as last yr’s 4 week period ended on Saturday, January 2.  Pricing under pressure as total avg beer prices up just 23 cents, 1%.  Avg prices lower for FMBs, economy and malt liquor segments.  There’s just not a lot of good news in latest report.  Trading up cut virtually in half.  Above premium segments declined in volume and $$ sales.  Still gained share but just 1.2 share of $$ for 4 weeks, compared to 2.2 YTD.   Craft volume down 2% for 4 weeks and imports up just 1.6%.  Several leading imports actually declined last 4 weeks.  Corona down 1%, Heineken down 3%, Dos Equis down 3%.  Even growth rates for hottest brands slowed substanitially.  Mich Ultra still up 14% for 4 weeks, but 22.2% for full yr.  Modelo Especial up 15% for 4 weeks, 23.5% for full yr.  Both gained slightly less share short-term too.

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 10