Subscribers-Archives Access

LIKE US ON FACEBOOK

Public Archives Search

Keyword Search

STOCKS

INSIGHTS Express

Order INSIGHTS Express

INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

Just as a blue moon can be 2d appearance of full moon in single mo, US District Ct judge Gonzalo Curiel in Calif just dismissed plaintiff’s lawsuit vs Blue Moon for 2d time in less than a yr.  (If that name sounds familiar, he’s the judge being attacked by Donald Trump over latter’s “university.”)  And this time, Judge Curiel closed off plaintiff’s ability to amend.  Indeed, “amendment would be futile,” he concluded.   Just as he tossed Plaintiff’s first set of arguments that MC misleadingly labels, advertises and markets Blue Moon as “craft,” judge similarly rejected 2d round of arguments, ruling that: 1) “reasonable consumer” would not be misled by Blue Moon ads; 2) MC not liable for 3d parties “representing” Blue Moon as craft; and 3) Blue Moon pricing itself not a “representation” that it’s craft.  As he has all along, judge refused to define “craft.”  (This article appeared in our Craft Brew News publication Jun 17.) Specifically, Judge Curiel found 3 internet ads which portray history of brand and profile brewer/creator Keith Villa to be “non-actionable puffery” that did not misrepresent Blue Moon.  Then too, since plaintiff didn’t show MC had “unbridled control” over distribs or retailers, including concert/sports…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 110
AB’s voluntary incentive program has become a punching bag for NBWA and BA as they critique AB’s “anticompetitive” (BA) actions in efforts to get Dept of Justice to impose limits as part of any agreement on ABI-SAB deal.  But is VAIP having any effect in marketplace?  Not that we’ve seen so far, even amidst craft slowdown.  Most hi-profile launch of 2016 is Yuengling in Mississippi.  Yuengling chose AB distribution network statewide there; ultimately one AB distrib backed out (for reasons unrelated to VAIP).  Next most hi-profile intros: New Belgium in NY, NJ and Conn.  AB distribs among those who got the brands in NY and CT, tho NBB went statewide MillerCoors network in NJ.  While we’ve heard a couple isolated anecdotal reports of distribs dropping smaller craft brewers (which likely had mitigating circumstance that their brands didn’t sell)  in general, INSIGHTS gets no sense that AB distribs collectively lost interest in new non-AB brands.  In fact at Craft Brewers Conference in Philly opening night reception last mo, notable that of the first couple dozen or so distribs we encountered, probably 3 quarters of ’em were AB distribs, undoubtedly trolling for new brands, as they have for past many years.   

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 100
Teamsters were at Molson Coors shareholder mtg in Denver today to “protest outside”  and “raise concerns” inside about “likely anticompetitive effects” of decision to close Eden and how regulators may view it.  Recall, Teamsters recently concluded negotiations over closing of MillerCoors Eden brewery.  But that was yesterday’s Express. Elsewhere, 91 Teamster drivers and warehouse workers went on strike Sunday night at CT’s largest AB distrib Dichello in New Haven. Union sez Dichello did not offer fair contract, claiming “latest offer” was avg wage hike of 12 cents/hr over 10 yrs.   

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 95
Jim Koch’s recently released book called “Quench Your Own Thirst” is divided into 42 bite-sized chapters averaging less than 6 pages per, each with a business lesson, pithily expressed in the title of the chapter. Along the way, it contains lotsa sound advice for any entrepreneur, a wealth of detail on Jim’s formative experiences, and much useful historical info from largest US craft brewer.  The book also chronicles more than a few controversies over the years.  While some may disagree with the way these are characterized, Jim is always direct, to the point. And he cheerfully/ruefully admits to many errors.  It’s a breezy, fun read.   Jim’s Longterm Goal: Pass Heineken  In chapter called “You Don’t Climb a Mountain to get to the Middle,” Jim reveals his “one central goal”: to pass Heineken. In 1985, Jim developed longterm goal to pass Heineken by 2005 (it was then the best-selling high-end beer) and if not by then by 2025. “To make that goal stick I hung a sign over my desk that read simply ‘2005’.”  This still “remains our organizing objective. Everyone who joins the company is told from day one about this goal.  It continues to galvanize us.  We’ve made progress:…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 87
Not surprisingly, AB and NJ craft distrib Hunterdon (A Sheehan Family co) settled case over AB moving Elysian brands to its distrib network in early 2015.  Key issue: whether Hunterdon got fair mkt value for brands, required by NJ law.  Recall, AB sent check to Hunterdon for $563K, 5.5X GP of estimated $12/case for approx 8,528 cases of Elysian it sold in 2014. AB sought court ruling that Hunterdon got FMV.  Hunterdon reportedly sought 12X GP and countersued, challenging AB termination.  Fed judge tossed most of Hunterdon’s counterclaims earlier this yr and case went to mediation, scheduled to start Apr 13.  Two weeks later, parties informed judge they’d settled.  No details yet, natch.  Not likely AB wanted higher GP level “established” in NJ; it transitioned Blue Point there for 4.75X GP in 2014, added a “15% premium,” it said, for Elysian.  And not likely Hunterdon wanted to establish lower multiple. Plus AB and Sheehan Family Cos have other potential deals to discuss on brands AB acquired that Sheehan sells outside AB footprint. 

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 87
Beer was soft in Apr.  Volume continued down slightly in scan for 4 week periods throughout, including down 0.9% for latest 4 weeks thru Apr 30 in Nielsen all-outlet.  But thru 4 mos of 2016,  beer volume still up 1.2% yr-to-date.  Each of AB and MC down over 2% in Apr scans; AB down 0.4% yr-to-date, compared to MC down 0.7%.  AB lost 0.8 share of volume YTD, but 1.2 share of $$.  MC lost 0.5 share of volume and 0.7 share of $$.  Constellation still up nearly 15% YTD, but gain dipped under double digits for last 4 weeks.  Up 8.5%.  It gained 0.8 share of volume and fully 1 share of $$ YTD, leading industry by far.  Total Heineken USA volume dipped nearly 4% for 4 weeks, but still up 0.7% YTD. Boston Beer also down about 4% in Apr, down 1% YTD.  Pabst volume up 8-9% including Small Town Brewery (and $$ up about 26%).  Mike’s still up 6% YTD in Nielsen, while DGUSA down 0.5% and NAB down 4%.  Mixed Megabrand Trends  Bud Light down 1.9% yr-to-date, 4% last 4 weeks and it accounts for most of AB share loss.  But Michelob Ultra remains hottest brand…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 87