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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

Among the many legislative battles pitting brewer vs brewer and wholesalers vs AB is issue of allowing retailers to lease coolers from industry members. Supporters, like AB, argue such laws provide stores and consumers with additional service and convenience via more cold beer. Opponents, like competing distribs and craft brewers, say retailers can access coolers from non-industry members, and such coolers “tied” to brewers would provide competitive advantage, additional shelf space and more advertising to those brewers. Craft brewers say they can’t afford to play at that level. Issue has been hotly contested in AB’s home state Mo this session. Senate passed a bill including provision that allows leased coolers. House just passed similar provision, but it goes back to Senate for another vote, reports St Lou Public Radio. And there’s a second bill still floating around with similar measures. So a few twists and turns still possible. If a bill passes Senate again, goes to the Gov.

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 80
“Wider and deeper holiday promotions from ABI are a potential risk for STZ and TAP (Constellation and Molson Coors),” wrote Evercore ISI’s Robert Ottenstein. He cited a number of reports of holiday promos that first appeared in INSIGHTS Express in last couple of weeks (crediting us too - thanks Robert). “We are closely monitoring the situation,” he added. But “to be absolutely clear, we do not think that ABI has changed strategy to compete on price to gain share for a prolonged period.” That “would be completely counter to ABI’s strategy, culture and message to investors and distributors… for past 7 years.” Indeed, he continues, “ABI understands that competing on price would damage brand equity and harm profitability.” On the other hand, “ABI’s US share peaked in 2009, and the firm has made stabilizing share and profitably growing the top line a greater priority in recent years.” So now it “remains to be seen how long these promotions will last,” concluded Robert. It’s going to be a hot summer for sure. But how much of an impact will these deep discounts have on total AB and industry pricing? Will they change competitive dynamics at all? Stay tuned.

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 78
Just a coupla weeks ago, looked like ABI-SAB might get earlier-than-expected approval from South African Competition Commission as it signaled it would finish up by tomorrow’s deadline (see Mar 22 Express).  Turns out tho “the assessment of the transaction is unlikely to be completed by April 5 as previously anticipated,” a spokesman for the commission said over the weekend.  Instead, the commission will make its 3d extension request, reports Business Day, a South African publication.  No one’s talking about what the “outstanding issues” are, but AB InBev and SABMiller are aware of them, the spokesman also said.  Meanwhile, the European Commission “has set an initial phase 1 deadline to rule on the deal,” BD reported, without stating the deadline.  And the US Justice Dept continues to evaluate ABI-SAB.  

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 62
Delving deep into ABI’s public filings, turns out that the co has performance-based incentive for execs if it hits ambitious internal revenue target of $100 billion in 2020, reported WSJ.  That’s right, $100 billion.  The number appears in annual report issued in mid-March and an SEC document going back to Dec; in annual report, it’s revealed as part of a new performance-based incentive plan.  To get to $100 bil would be more than a 50% increase from what a combined ABI-SAB would have had last yr in just 5 yrs. Combined ABI-SAB revs at about $66 bil last yr, but there will be divestitures in order to get deal done.   It’s “a real stretch,” wrote WSJ.  “Very difficult to see them achieving that [$100 billion target] without M&A,” Stifel’s Mark Swartzberg told WSJ, adding that this incentive “would further speculation” that ABI could pursue Coke, Diageo, or brewers in Africa or Asia.  If ABI does hit target, “the performance plan could conservatively yield more than $350 million,” noted WSJ, to 65 senior managers, not including ABI’s executive management board. It’s called the “2020 Dream Incentive Plan,” said ABI spokeswoman and is part of an “internal stretch target” and not official…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 61
With FMBs now fastest-growing segment in malt bevs – volume up 16.5%, $$ up 20.5% thru Mar 20 in IRI multi-outlet + convenience – no surprise that the brand which basically created category is attempting to plug in to more of that growth.  Meet Smirnoff Ice Electric, rolling out now and already on shelves in some mkts. It’s a “premium malt beverage with natural flavors and certified color.”  Electric debuted in two flavors, Mandarin and Berry; former looks like apple juice, latter looks like one of the Gatorade Frost flavors.  Coupla other interesting features: Electric imported from Canada, non-carbonated, packaged in PET and both cap and label feature phrase “Must be 21+ to Purchase.”  Label also includes phrase “contains beverage alcohol,” address for Diageo’s responsible drinking website (DRINKiQ.com) and has “Serving Facts” label that Diageo worked for over decade to get TTB clearance. “We wanted to make it crystal clear” that Electric is for adults, Heather Boyd, DGUSA’s brand director for FMBs told us.  Serving Facts include serving size (12 oz, tho pkg is a pint), servings/container (1.3), ABV (5%), fl oz of alcohol (0.6), calories (214), carbs (30.6), fats/proteins (0).  DGUSA’s “Fix the Mix” Strategy; Leveraging Smirnoff Trademark Electric…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 61
With 11 new SKUs that have entered the alc soda segment (and counting), it’s “our job to stay in front of the curve” and “bring innovation,” said Small Town prexy Greig DeBow at Pabst mtg last week.  Small Town still has “dominant” 46% share of alc sodas, despite changing landscape, he pointed out.  But it also has “solid innovation platform to move this needle forward” with 10.7% root beer variant, Vanilla Cream ale and Variety pk comin’ later this yr.  And Small Town has “several really cool innovation platforms” coming in 2017, he assured, tho not ready to share quite yet.  “We’ve  got to innovate, we’ve got to come to market quickly and we’ve got to execute.”  Greig’s main asks of distribs: increase distribution, have in-store presence “with the look of a leader,” and “aggressively invest joint marketing dollars to grow the brand.”  “Let’s keep the ride alive!” Asked separately about how Pabst and co expect to match gargantuan launch of Not Your Father’s Root Beer, Pabst ceo Eugene Kaspher told INSIGHTS that he expects  new varieties to be “kicking a--” while competitors brands already will be “coming off the shelf” by end of the yr.  Admittedly NYFRB “lost the…

Publishing Info

  • Year 2016
  • Volume 18
  • Issue # 76