bmiheader

Subscribers-Archives Access

LIKE US ON FACEBOOK

Public Archives Search

Keyword

STOCKS

Market quotes are powered by TradingView.com

Beer Marketer's INSIGHTS

Order Beer Marketer's INSIGHTS

Beer Marketer's INSIGHTS, our flagship newsletter, is published 23X a year. For the last 38 years, it has frequently been the first and often only publication to report the most important beer industry facts, trends, and insights. Each issue features four info-packed pages. Inside, you'll find the latest news and numbers about the US beer business, with a special focus on exclusive articles and analysis. Readers of Beer Marketer's INSIGHTS get the info necessary to stay abreast of the latest industry events, and the understanding of those events. Here's just a small sampling of what you'll find inside:

Beer Marketer's INSIGHTS is written by the most experienced and knowledgeable staff serving the industry. More execs keep up-to-date by reading Beer Marketer's INSIGHTS than any other beer industry publication.

Join thousands of beer industry executives, ad agency representatives, government regulators, bankers, analysts, attorneys, and others who need to know as much as possible about the beer industry. These execs benefit from INSIGHTS' authoritative reporting and analysis. Put that advantage to work for you. A one year-subscription is priced at $750 dollars (add $25 outside of US). As with all our newsletters, we offer a money-back guarantee: if Beer Marketer's INSIGHTS fails to meet your expectations, we will gladly refund the unused portion of your subscription.

Numbers beginning to back up big talk about hard lemonades and lemon brews. These mostly new products grabbed 0.9 share of beer $$$ sales in supermkts YTD thru Aug 20, according to IRI, up from 0.2 last yr. Got 0.5 share of volume, up from 0.1, and avg price of nearly $25 per case. So far this yr, Mike?s Hard Lemonade grabbed 35 share of lemon-brew volume in supers, Doc Otis 22 share, Hoopers Hooch 13, Rick?s 11. Miller, which recently announced Henry?s Hard Lemonade, projects $350 mil hard lemon retail sales this yr. Some suppliers? projections for 2000 volume: Mike?s (350-400,000 bbls); Doc Otis (150,000 bbls); Hooper?s Hooch (175,000 bbls -- all brands). So INSIGHTS? guesstimate for 2000 lemon-brew volume: 800,000-1 mil bbls. Keep in mind too that most of these brands not even available in many mkts until at least spring 2000. Interestingly, hard lemons haven?t hurt Zima, which is up 22% YTD in supers. Lotsa buzz too about other new products, including alternative malt-bevs, so-called "energy" drinks (with/without alcohol). Outside of IRI data and supplier projections, national figures for hard lemonades and other non-beer malt bevs tuff to track. They?re part of "domestic taxpaid shipments," estimated by…

Publishing Info

  • Year 2000
  • Volume 31
  • Issue # 17
SABMiller CEO Graham Mackay extolled "benign dynamics" of US beer biz and "tremendous strength" of 3-tier system in his 1st meeting with Miller distribs immediately following NBWA convention. He characterized US environment (citing growth, profits, "firming" prices, "moderate" taxes, etc) as "worth fighting for" and "very, very unusual worldwide." Graham praised "entrepreneurial energy" and "community-connectedness" of distribs as well as their ability to "coordinate a united front" to face anti-alc forces and other threats. "Structurally and philosophically there is nothing that concerns me" about 3-tier system, Graham added. But he did express concerns about degree of consolidation among distribs. Consolidation has to be "managed wisely," he said, adding "how much [consolidation] is of concern." Below a certain # of distribs, middle-tier will "corporatize" too much, perhaps lose entrepreneurial energy. At same meeting, Miller prexy John Bowlin pointed out that 54% of Miller volume now goes thru shared houses with Coors and that Miller has to "work better" in shared houses. "Coors is not our friend, not our partner," John added. Miller will "earn focus" in consolidated houses, whereas in past "we demanded it." "We expect to be your preferred supplier," he emphasized. In Wall Street Journal, SABMiller spokesman said Miller's…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 18
While beer biz up 2.5% in supermkts YTD thru Jul 14 in big 11-county southern Calif mkt (population: 21 mil), according to IRI, look how strong hi-end is there. Grabbed over 30 share of volume YTD (about 10 share higher than US avg). Up fully 3.2 share, as imports and malternatives got most of gain. (Supers are big % of S Calif beer biz, but total mkt there down slightly.) Imports alone had nearly 1/4 of all supermkt beer volume in S Calif, up 11% YTD. That’s 32 share of beer $$$ in supers in region. Corona is #4 with 8 share of volume. Up 7% YTD even after price hike. Tecate and Heineken also in top-10, each up over 20% YTD; but avg price for each brand down about 90 cents/case. (Tecate sold for just a nickel/case more than Bud Light.) Indeed, among top-10 brands, 8 sold at avg lower prices YTD than last yr as scan-backs (discount given at cash register), other price discounts in effect. Prices paid for most premium brands down about .30/case. Even so, avg price paid for all beer up .17/case as consumers traded up. While hi-end biz goin’ gangbusters, supbremium biz down double-digits…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 17
Gambrinus will sell about 3.8 mil bbls or 52 mil cases of Modelo products out of over 100 mil total Modelo cases sold in US, and will be up 18% in 2001, based on 10-mo trends, director of sales Don Lake told natl sales conference. And 2001 caps 5-yr rise of 300% for Gambrinus Modelo volume. It is also 3d consecutive yr of double-digit growth for every Modelo brand in Gambrinus territory. Corona Extra will sell about 84 mil cases nationwide, 46 mil in Gambrinus territory. Corona 12-packs are #1 beer package in supers. Meanwhile, Modelo Especial will sell about 7 mil cases. Corona Light up 30% in Gambrinus territory and will sell near 6 mil cases nationwide, estimates INSIGHTS. Pacifico will sell about 3 mil cases (2.5 mil in Calif) and Negra Modelo at around 2 mil cases. Gambrinus still sees lotsa upside potential: execs focused on distribution gaps, underdeveloped convenience store biz and Corona Light opportunities. Modelo brands will receive about $25 mil in natl tv spending in 2002, about same as in 2001, said director of mktg Ron Christesson. But other local media spending will increase, in some cases "dramatically." Top 3 distribs sell over 30% of…

Publishing Info

  • Year 2001
  • Volume 32
  • Issue # 21
Yuengling expects to ship about 1.020 mil bbls in 2001, up 11%, according to recent AP article. That’s more than double its 97 volume. Puts Yuengling ahead of Genny as #11 supplier in US and just behind Boston. Boston and Yuengling are the only 2 US brewers below top 4 that sell over 1 mil bbls of their own brands. Yuengling just completed $50-mil, 1.5-mil-bbl brewery, doubling capacity to 3 mil+ bbls, including Tampa plant it bought from Stroh. Most of Yuengling’s biz still in Pennsy, NJ and Del, but also sells in Md, Va, Fla and NY. Colo’s New Belgium is much smaller than Yuengling but soared from just 55,000 bbls in 96 to about 225,000 bbls this yr. Up 60,000 bbls, 36% in 2001 to challenge Redhook as #5 craft brewer. What’s more, New Belgium just broke ground to triple its capacity to 750,000 bbls, reported Rocky Mtn News. Like another successful specialty brewer (Sierra Nevada), and Yuengling, New Belgium expanded distribution slowly. Still only in 12 states. While total small-brewer growth sluggish last 4 yrs, as Pete’s and Genny dropped sharply and Boston and several other key specialty brewers didn’t grow, many smaller brewers doin’ just fine,…

Publishing Info

  • Year 2001
  • Volume 32
  • Issue # 23
Only early Jan, but 2002 malternative mkt already shaping up to be action-packed, more crowded and hugely advertised. In face of competitive onslaught, GBIC (owned by Diageo) is upping ante. It expects to sell 100 mil cases in 2002, GBIC prexy John Replogle told INSIGHTS. If so, GBIC would double for 2d straight yr, including lots more Smirnoff Ice, other new ready-to-drink brands and its beer biz. Smirnoff Ice reportedly getting big boost in ad budget and personnel. It will be advertised in 35 top local mkts on Super Bowl. Meanwhile, Diageo will launch at least 2 new ready-to-drink brands in 02, say distribs; they expect Captain Morgan announcement shortly. AB expects to intro Bacardi Silver next mo; plans $50 mil of media (about $20 mil paid for by distribs at $2 per case). AB expects to sell 800,000 bbls, and most distribs think it can sell more. AB in tricky position; wants to play in segment, but doesn’t want to hurt its beer volume. What’s more, its Silver margin may be less than Bud and Bud Light as it splits profits with Bacardi. Silver is not 1 of AB’s top 2 high-end priorities; those would be Michelob Light and…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 1