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Beer Marketer's INSIGHTS

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Beer Marketer's INSIGHTS, our flagship newsletter, is published 23X a year. For the last 38 years, it has frequently been the first and often only publication to report the most important beer industry facts, trends, and insights. Each issue features four info-packed pages. Inside, you'll find the latest news and numbers about the US beer business, with a special focus on exclusive articles and analysis. Readers of Beer Marketer's INSIGHTS get the info necessary to stay abreast of the latest industry events, and the understanding of those events. Here's just a small sampling of what you'll find inside:

Beer Marketer's INSIGHTS is written by the most experienced and knowledgeable staff serving the industry. More execs keep up-to-date by reading Beer Marketer's INSIGHTS than any other beer industry publication.

Join thousands of beer industry executives, ad agency representatives, government regulators, bankers, analysts, attorneys, and others who need to know as much as possible about the beer industry. These execs benefit from INSIGHTS' authoritative reporting and analysis. Put that advantage to work for you. A one year-subscription is priced at $750 dollars (add $25 outside of US). As with all our newsletters, we offer a money-back guarantee: if Beer Marketer's INSIGHTS fails to meet your expectations, we will gladly refund the unused portion of your subscription.

Domestic brewers' taxpaid shipments down 920,000 bbls, 6.7% in Jan, estimates Beer Inst. That's worst single-mo drop since Jul 2011. But not a big surprise for 2 reasons: 1) outsized shipments gain in Dec 2014; 2) AB said it will take mid-single digit hit to shipments in Q1 (about 1 mil bbls) after building inventories last yr in case labor strife hit. Recall, taxpaids up in Q1 last yr, inflated by AB build. But imports down before going on double-digit tear for 7 mos. With puts and takes, it will be a while before 2015 shipments picture sorts itself out. Recall, 2014 shipments gain seemed doubtful into Q3. Meanwhile, anecdotal reports from distribs for Jan-Feb (one less selling day) all over the lot. But scan data shows volume up about 2% or so YTD thru Feb 21, Nielsen's all outlet + convenience data shows; $$ sales up about 4.5%. Trends especially strong in c-stores: volume +2.6%, $$ sales +5.2% for last 4 wks thru Feb 21. That supports notion that lower gas prices translate to "beer money," as MC ceo Tom Long suggested. But 2 issues there: 1) economists wonder where gas savings went, since core retail sales still sluggish;…

Publishing Info

  • Year 2015
  • Volume 46
  • Issue # 5
Market momentum - in alc bevs, that is - continued to favor spirits over beer last yr, even tho beer trends improved and shipments up. A coupla chinks in liquor's armor appeared during 2014 ? flavored vodkas losing favor, some pricing challenges admitted by Diageo. But combo of whiskey boom, craft distilling growth, trading up and increasing access meant sprits outperformed beer and grabbed additional share of US alc bev consumption. For 13th straight yr. Spirits gained 0.4 share of alc bev volume, 0.5 share of supplier-level dollars, estimates Distilled Spirits Council of US, the distillers' natl assn. Spirits volume up 2.2%, DISCUS economist David Ozgo estimates, and grabbed 32.9 share of volume, while supplier dollar sales up 4% to $23.1 bil, grabbing another half-share to 35.2. (Wine gain of approx 1% about same as beer trend last yr.) Long-term trends remain fully in spirits favor. Since 2000, spirits volume up 44%; wine trend virtually the same. But beer shipments in 2014 just 4.2% higher than in 2000. So beer lost approx 7-8 share of absolute alcohol, with spirits getting almost all of it. On supplier $$ basis, DISCUS figures brewers'/importers' sales up 39% to $31.5 bil during same period,…

Publishing Info

  • Year 2015
  • Volume 46
  • Issue # 3
Second qtr trends not quite as soft as Q1 in US beer biz, but not much better. And 6-mo trends much more like tuff 2010-2011 than 2012, which increasingly looks like an outlier. AB and MC combined lost near 3-mil-bbls and down over 1 share to 72.2 in 1st 6 mos 2013. Domestic brewers' taxpaid shipments down over 800,000 bbls, 1.7% Apr-Jun, estimates Lester Jones at Beer Inst. Imports flat, we estimate, tho Jun number not yet reported. For 6 mos, US shipments down about 2.2%, but recall that depletions off more like 3%, with AB and MC selling-day adjusted depletions each off near 4%. Innovation not really driving improved overall numbers for AB or MC so far this yr. AB shipments down another 440,000 bbls, -1.7% in Q2. That's better than expected but also well ahead of depletions trend of -3.6%. Pushed AB's yr-to-date shipments dropoff to 1.7 mil bbls, -3.4%, just slightly ahead of -3.8% depletions trend. And AB now down 700,000 bbls, 0.7% for 12 mos, after having gained 0.7% in calendar 2012. MillerCoors posted its weakest shipments and depletions trends since the advent of MC JV in 2008. Shipments off nearly 900,000 bbls, 5.3%, and depletions…

Publishing Info

  • Year 2013
  • Volume 44
  • Issue # 14
In 2012, 4 of top 5 suppliers scored shipments gains. Indeed, 8 of top 10 up, 23 of top 25, according to INSIGHTS estimates. That's quite a change. Just 3 yrs ago, each of top 6 suppliers lost volume and beer biz shed over 4 mil bbls. In 2010, 4 of top 5 declined while industry lost another 1.5 mil bbls. And 2011 still down. Yet, looks like industry up over 3.5 mil bbls in 2012, about 1.7%, tho final figures not yet in. Taxpaid shipments up 1%+, taxfree biz (exports, military, etc) up sharply and imports managed modest gain, despite shift of several sizable once-imported brands to US production. AB scored 1st gain since 2008 purchase by InBev, thanks to success of Bud Light Platinum/Lime-A-Rita and improved 2d half shipments. Up estimated 600,000 bbls 0.6%. Mkt share slipped another half-point or so, tho. AB still above 46 share, but it had peaked at 49.6 back in 2003. And despite 2012 gain, AB still down almost 8 mil bbls since 2008. MillerCoors was sole big supplier to lose significant volume in 2012. Down another 1 mil bbls, 1.8%, with 2d half significantly softer than 1st 6 mos. Since 2008, when…

Publishing Info

  • Year 2013
  • Volume 44
  • Issue # 1
Biggest beer biz story of 2012 has gotta be volume rebound. After dropping 8.4 mil bbls, nearly 4%, from 2008 to 2011, US beer biz bounced back big time with what's shaping up as 1%+ gain in 2012, barring unlikely Dec meltdown. Brewer trends, scanner data and state shipments all support modest gain scenario. (See above.) At same time, pricing/trade up have been healthy all yr, tho relatively small price hikes showin' up in Q4 scanner data so far. AB's rev/bbl up about 5% for 9 mos, MC's up about 4%. So, while beer probably lost share of volume to wine and spirits again in 2012, it's doin' better on share of $$. Volume gain driven by innovation by big brewers, especially AB, solid yr for imports and continued craft strength. Craft segment likely up double-digits again in 2012 on base of approx 12.25 mil bbls. And as reported last issue, Bud Light Platinum and Lime-a-Rita combo grabbed about 2.5 mil incremental bbls in 2012. Sure, some of that came out of Bud Light/Bud, but best innovation yr for AB since Bud Light Lime hit in 2007. MillerCoors was laggard in 2012; looks like it will be only big supplier…

Publishing Info

  • Year 2012
  • Volume 43
  • Issue # 23
SABMiller chairman/ceo Graham Mackay is clearly one of key players in global consolidation of beer biz. As ceo, he led co thru astounding run of value-creating deals that catapulted SABMiller from $6 bil market cap on London exchange in 1999 to almost $70 bil now and #2 player in global beer. Next yr, Graham will move up to non-executive chairman role. INSIGHTS recently had chance for wide-ranging chat with Graham in NYC. Key reason for global consolidation: "Essentially the fall of communism," said Graham, and state-owned assets sold off in Africa, China etc. Companies that were "staggeringly badly managed" were "available for a very cheap price," partly because they were "unappetizing to look at.... We acquired a lot of very cheap assets and were able to turn them around.... Against the odds it succeeded," added Graham. These assets' "upside potential was so great." Gradually SAB and others "developed capability. We became much better at buying remote businesses and fixing them." SAB arrived in London with plan to go global and gradually got bigger, more capable. Value Creation; Recent Deals; "Once Ever" Oppy McKinsey white paper in 1999 had forecast that there could be $10 bil in incremental EBITDA available in…

Publishing Info

  • Year 2012
  • Volume 43
  • Issue # 19