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Beer Marketer's INSIGHTS

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Beer Marketer's INSIGHTS, our flagship newsletter, is published 23X a year. For the last 38 years, it has frequently been the first and often only publication to report the most important beer industry facts, trends, and insights. Each issue features four info-packed pages. Inside, you'll find the latest news and numbers about the US beer business, with a special focus on exclusive articles and analysis. Readers of Beer Marketer's INSIGHTS get the info necessary to stay abreast of the latest industry events, and the understanding of those events. Here's just a small sampling of what you'll find inside:

Beer Marketer's INSIGHTS is written by the most experienced and knowledgeable staff serving the industry. More execs keep up-to-date by reading Beer Marketer's INSIGHTS than any other beer industry publication.

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Tho deal pace has remained sluggish overall in 2010 (see last issue) a flurry of deals announced in last mo, many with interesting twists. Tho AB can't close on its acquisition of 70% of City Bev in Ill to make that a branch, AB will add to its branches in NJ. Has deal to purchase 3-mil-case Jersey Eagle from Klopcic family. Deal announced less than 1 mo after NJ trial over FMV concluded and expected to close by end of Oct. Klopcics will still sell about 12 mil cases in Mich; reportedly look to get bigger again there or elsewhere. Northern NJ branch will be contiguous to AB's NYC branch. Elsewhere, a 5th generation Coke bottler in Sioux City, Ia, Chesterman Co has deal to buy 2 smaller contiguous AB distribs, Whittenburg Dist in Spencer and Kabrick Dist in Britt, totaling 1.6 mil cases, pending supplier approval. Not too many Coke bottlers have become beer distribs. This is Chesterman's first foray into beer biz. Also notable that largest distrib Reyes Holdings back in action, buying beer distribs, after hiatus since late 08. Its Premium Dist arm in Va/DC/Md has deal to buy 2 Va distribs, Fredericksbug and Freeman, totaling about…

Publishing Info

  • Year 2010
  • Volume 41
  • Issue # 17
MillerCoors quandary on what to do with Miller legacy brands only increasing as time goes on. Miller Legacy brands down 7.9% and 1 full share yr-to-date thru Jun 13 in Symphony IRI food/drug/c-store, while Coors Legacy brands gained 2% and up 0.6 share. But Legacy Miller still 59% of MC volume in scan. Such outsized drops make it very difficult for MC to grow. It’s down 4% overall. Of Legacy Miller’s top 10 brands, which represent 95% of Miller’s scan volume, only MGD 64 is up YTD (3%) and even that declined 3% last 13 weeks. Two biggest quandaries remain 2 biggest Miller premium brands: Lite and Genuine Draft. Their volume down 6.5% and 20% respectively in yr-to-date scan data. Internally, MillerCoors debating what to do about these steep declines, INSIGHTS hears. There has long been a school of thought to price Lite below Coors Light and sandwich Bud Light. But that would come at huge sacrifice of profitability, especially since MC pays 70% of discounts. Tho Lite trend did show notable improvement (down 2.2%) in latest 4 weeks thru Jun 13, it has yet to find its footing, even with massive overhauls of ads and increased media weight. It’s…

Publishing Info

  • Year 2010
  • Volume 41
  • Issue # 12
Wave of reports in week prior to Memorial Day that C Dean Metropoulos will buy Pabst for about $250 mil, but apparently they've not yet dotted i's or crossed t's. "Deal in final stages," wrote WSJ 5/25. Neither Metropoulos nor Pabst commenting at presstime. With deadline looming for charitable foundation to sell and leaked details about price/ financing, likely Pabst finally has buyer. We'll hedge slightly. A few mos back, as INSIGHTS reported, Morgan Stanley Private Equity very close to altar but no deal. If deal happens, C Dean Metropoulos would be biggest example yet of intriguing trend: private equity much more active/interested in beer. Other examples include KPS purchase of Labatt and High Falls, Magic Hat buy of Pyramid and recent deal to buy Anchor Steam. With big 2 controlling 80% of beer volume but currently losing share in declining category that is also exploding into niches, a Pabst buyer could have real oppys. C. Dean Metropoulos is savvy dealmaker who has revived several traditional brands and sold Pinnacle Brands to Blackstone for $2.2 bil in 2007. He also ran cos with many famous brands, including Bumble Bee Tuna, Chef Boyardee, Jiffy Pop, Vlasic, Duncan Hines etc. At $250…

Publishing Info

  • Year 2010
  • Volume 41
  • Issue # 11
Sharp divergence in final 09 financial pictures of Crown Imports - a JV of Constellation and Grupo Modelo - and HUSA's owner Heineken. As it had all yr, Crown net revs and operating profits suffered with volume drop, exacerbated by price cuts in 2d half. With Crown volume off 5.3% in 09, revs down $166 mil, 6.8% to $2.3 bil. While big domestic brewers had healthy pricing, Crown's rev/bbl dipped 1.6%. (Part of that is mix shift to Modelo Especial.) Then too, Crown profits smacked harder: down $56 mil, 11% to $447 mil. That's down over 6% per bbl in 09 and nearly 9% per bbl since 07 when Crown took over all of US Modelo volume. Still, Modelo execs accentuated positive in yr-end report, praising Crown for gaining share of import biz, adding SKUs and Modelo Especial performance. Heineken Americas biz includes Canada and South America, so not exactly comparable. But vast majority of Heineken biz in Americas is HUSA. It followed pattern of lotsa global players: sold lots less beer but made much more money doin' it. Heineken's Americas volume off mid-to-high single digits (depending how you count it). And rev dropped 1.6%. But operating EBIT (before share…

Publishing Info

  • Year 2010
  • Volume 41
  • Issue # 5
US beer shipments continue down 4-5% for 6 mos, down 2.6% for 12 mos. That's unprecedented weakness. Feb taxpaid shipments drop of 900,000 bbls, 6.2%, followed 1.2-mil-bbl, 8% drop in Jan. Add it up and taxpaid domestic brewer shipments already down 2.1 mil bbls, 7% Jan-Feb 2010. Even with 20% import pop in Jan, known YTD shipments down 1.8 mil bbls, 5.9%. With this start, if industry managed to stay even for rest of yr, it would still be down nearly 1% in 2010, following 2.4% drop in 09. Meanwhile, spirits and wine continue to grow modestly amidst lotsa trade down. A lot of beer's ugly 2010 start had to do with horrific Jan. Things have improved since then. Total industry sales-to-retailers reportedly down double digits in Jan (not selling-day adjusted). STRS much closer to even in Feb, INSIGHTS hears. And Mar showed good pop for some distribs, what with extra selling day; INSIGHTS talked to 3 large distribs (over 10 mil cases) 2 down 1-1.5% for qtr following strong Mar, the 3d still down more than 5%. But off premise scan data not nearly so dire (see below). So even with steeper on-premise drops, total industry retail trend not…

Publishing Info

  • Year 2010
  • Volume 41
  • Issue # 7
Lotsa minus signs in table below with estimated shipments for US biz and top suppliers in Q2, 1st half and 12 mos. So pain of soft volume -- revs still up 2-3% -- spread far and wide. On top of that, figures for several top players you don't see - Crown, Heineken USA and Diageo - are all worse. Gotta get down to Yuengling (#8 supplier) and craft players below Boston to see many healthy plus signs (tho AB's 12-mo gain of 1.2% still comparatively solid). As Jun import shipments came in down 84,000 bbls, 3% (see below), means US shipments off 1% in 2d qtr, 1.4% for 6 mos. Up 0.6% same periods last yr. AB shipments really slowed since 2-3% gains in back half of 08. Its 1% decline in 2d qtr put AB almost even for 6 mos on shipments basis. STRs down 0.8% in 2d qtr, following 2.1% gain in 1st qtr, but still up 0.5% for 6 mos on selling-day adjusted basis. Tho AB ain't settin' world afire, it is gaining share. Popped up to 49 share for 6 mos and 49.1 for 12 mos. That's up 0.5 share for 6 mos, 0.8 share for…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 15