Subscribers-Archives Access

LIKE US ON FACEBOOK

Public Archives Search

Keyword Search

STOCKS

Beer Marketer's INSIGHTS

Order Beer Marketer's INSIGHTS

Beer Marketer's INSIGHTS, our flagship newsletter, is published 23X a year. For the last 38 years, it has frequently been the first and often only publication to report the most important beer industry facts, trends, and insights. Each issue features four info-packed pages. Inside, you'll find the latest news and numbers about the US beer business, with a special focus on exclusive articles and analysis. Readers of Beer Marketer's INSIGHTS get the info necessary to stay abreast of the latest industry events, and the understanding of those events. Here's just a small sampling of what you'll find inside:

Beer Marketer's INSIGHTS is written by the most experienced and knowledgeable staff serving the industry. More execs keep up-to-date by reading Beer Marketer's INSIGHTS than any other beer industry publication.

Join thousands of beer industry executives, ad agency representatives, government regulators, bankers, analysts, attorneys, and others who need to know as much as possible about the beer industry. These execs benefit from INSIGHTS' authoritative reporting and analysis. Put that advantage to work for you. A one year-subscription is priced at $750 dollars (add $25 outside of US). As with all our newsletters, we offer a money-back guarantee: if Beer Marketer's INSIGHTS fails to meet your expectations, we will gladly refund the unused portion of your subscription.

Premium light beers are probably more challenged than anytime in their 30+ yr run. The biggest culprit: trading down. Three top premium light brands were collectively down 100,000 bbls, 0.1% in 08. And ain't off to great start in 09. Bud Light, Coors Light and Miller Lite are 35% of beer biz, and remain central to top 2 plans for growth. Against that backdrop, notable that MillerCoors prexy Tom Long twice (lightly?) tweaked Bud Light in recent weeks. Just prior to SABMiller Jun 2 MillerCoors seminar in London, Miller prexy Tom Long told Fin Times that Bud/Bud Light "are big brands without a razor sharp position." Is this a return to "able challenger" mode familiar from Norman Adami era? "This is maybe the best time for insurgent brands in 20 years," he also said, echoing comment from MC ceo Leo Kiely a couple mos back about how much volume "up for grabs." A couple weeks earlier, during q&a at May 21 Bev Forum, Tom was asked if he was concerned about Bud Light's Drinkability campaign. He answered flatly: "No." But during MC seminar, Tom refrained from pointed remarks about Bud Light. While lotsa talk that MC goin' after perceived vulnerabilities…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 11
Big brewers remain sanguine about beer pricing. ABI ceo Carlos Brito spoke of "very healthy pricing" in US recently. "Things are pretty sane" going into Memorial Day, MillerCoors prexy east Tom Cardella told INSIGHTS, "except for a couple of hot spots." Those include $11.99 suitcases for "premium" brands in Chi, earlier $8.88 12-pks of Corona in Phoenix, both loss leaders. Then too, avg beer prices up 3.7% for 4 mos, sez govt, 3.4% in scanner data. That's healthy. But consumer price index for all items just flat. Traditionally, beer CPI matched or below inflation. Key question as brewers plan another round of fall hikes and excise tax hikes loom: how healthy can pricing stay?

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 10
Remember when Barton/Gambrinus became unified Crown and it held promise of creating earnings engine? Well, it hasn't happened and not likely this yr either. That's for a variety of reasons, including tuff economy, ill-timed Corona price hike, consumer shifts, organizational hitches etc. Not only was Crown oper income down $5 mil, 1% to $504 mil for Constellation's fiscal yr ending Feb 09, but Constellation forecast Crown earnings "down slightly" over next 12 mos. Revs flat for 12 mos thru Feb 09, tho Constellation had said numerous times that it would grow at mid-single digit rate last yr. This yr, it projects "flattish" sales, but down 6% in latest qtr thru Feb (going against estimated double-digit decline same 3 mos last yr). Why will sales improve? Crown will get more promotional. "Yes we are planning on being aggressive" in beer biz, said Constellation ceo Robert Sands during conference call, "and we do hope that will be positive with its impact on volume." Increased discounts will be "self-liquidating" with regards to earnings (i.e. Constellation expects higher cost to be offset by better volume trend). So why are Crown's earnings expected to be down again? Because of "contracted" increases in cost of goods…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 7
MC placed ton of emphasis on chains, understandably. Chains are 40% of biz, up 2.5% in 08 for MC, and it expects chains to be over half of biz in 5 yrs or so. A key objective: to "drive Wal-Mart volume." As consumer shifts to Wal-Mart, Wal-Mart is shifting to beer," noted veep Kevin Doyle. Beer is a 110-mil case, $2 bil biz in Wal-Mart and it wants to double that in next few yrs. Yep, that's right. Wal-Mart would like to be over 220 mil cases in 3-4 yrs (7-8% of total US beer biz). No wonder MC has goal of growing revs 27% in Wal-Mart in 2009. Kevin called Wal-Mart, MillerCoors' "single biggest opportunity to win as one in the next few years." He also cited MC's recent win as category captain of largest Midwest regional chain Meijer's. Articulated another audacious goal for MC: gain 1 share point in c-stores in 09. In all channels, MC seeks 250,000 new placements in 09, and 12,000 new points of draft distribution. MC went from 61% of its volume consolidated in July to "more than 70%" now, said prexy East Tom Cardella. Noted there were 52 transactions in last 6 mos…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 6
We've tweaked our traditional look at beer biz segments to show more of price-driven view than previous mix of style/price. But no matter how you look at segments for 08, 3 key points emerge: 1) hottest growth segment by far was once-moribund superpremiums, brands sold at prices between premium and import/craft; 2) subpremiums, driven by lower-priced light beers and ice beer, outperformed premium segment in 08; 3) imports not only underperformed for 2d-straight year, but turned negative and lost share. Successful intro of Bud Light Lime drove superpremiums' outperformance. BLL added 1.6 mil bbls, but it wasn't only winner. Bud/Bud Light Chelada added over half-mil bbls. Blue Moon tacked on another 250,000 bbls of growth. Still, Chill was down big, and Michelob family took net loss. In all, superpremium segment up 2.4 mil bbls, 27% in 08, surpassed craft shipments by almost 2 mil bbls and returned to slightly over 5 share of total shipments for 1st time in yrs. Interestingly, while craft brewers on roll last 3 yrs, up 2.25 mil bbls, 31%, big brewers showed some high-end muscle same period: up 3.4 mil bbls, 43% in superpremium segment. AB really dominates segment, with 3 of 4 largest selling…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 5
Final figures ain't in yet, but looks like beer steadied in 08, at least in terms of share of absolute alcohol volume and $$. After losing share of the alc bev biz in each of the previous 5-6 yrs, beer's combo of modest volume gain and solid pricing as wine and spirits slowed suggests beer gained share of $$ and almost held volume share. Spirits volume rose just 1.6% in 2008, according to DISCUS. That's slowest trend for liquor since 2001. Off-premise spirits volume up 2.9%, but on-premise down 2.2% and lost at least 3% (volume) in final qtr. Supplier dollar sales rose 2.8% to $18.7 bil for the yr. That was 32.9% of alc bev $$ at supplier level, DISCUS figures. Down 0.2 in 08. That's after 6-year string of solid growth from 28.7% in 01 to 33.1% in 07. DISCUS prexy Peter Cressy acknowledged loss was to beer. In subsequent conversation, AB sales veep Evan Athanas told INSIGHTS AB also sees increased trade over from wine/spirits to beer. Beer volume up just 0.6-0.7% in 08, but dollar sales at supplier level hadda be up 4%+. For 9 mos, AB $$ sales up 5% and that was before Oct…

Publishing Info

  • Year 2009
  • Volume 40
  • Issue # 3