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AB Lead Brands Soften Last 12 Weeks in Nielsen; Heineken Brand Down 4.8% Last 4 Weeks

Bud Light volume down 2.1% for last 12 weeks thru 12/12 in Nielsen all-channel data as reported by Morgan Stanley’s Dara Moshenian this morn.  That compares to a 1.5% drop YTD.  Meanwhile, Coors Light and Miller Lite each up approx 1% same period.  At same time, Bud down 1.8% for 12 weeks, compared to 1.3% YTD.  On plus side of ledger, Michelob Ultra growth accelerated; up 19.6% for 12 weeks.  That’s just slightly faster than Constellation overall growth of 18.8% last 12 weeks, with Modelo Especial up 27% and Corona up 15.6%. 

This set of data doesn’t include overall trend for AB or MC.  But Heineken USA softened considerably latest 4 weeks.  Down 1.4% for 4 weeks, compared to 1.3% growth YTD.  Brand Heineken off 4.8% last 4 weeks.  Not sure why, tho perhaps it’s because avg price up 5% in period, according to this data set.  Still up 1.3% YTD.   Dos Equis only up 3.6% for 4 weeks and now up 5% YTD.  Tecate Light still rollin’, but up 32% for 4 weeks, compared to 43% YTD.  And finally, Boston Beer still up slightly overall, just 1-2% last 12 weeks, but Sam Adams Lager down 3.4% and Seasonals down 18.8% same period. 

 

Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 12/22/2015
  • Volume: 17
  • Issue #: 205