Beer Marketer's Insights - FX Matt Acquires Ohza RTD Mimosa & Sangria Brand

FX Matt is forging ahead in RTDs with another bolt-on acquisition. It bought ready-to-drink mimosa and sangria brand Ohza for an undisclosed price, cos announced today, tacking on another brand to FX Matt's fledgling RTD biz. Founded in 2019, the Cambridge, MA-based canned cocktail brand gained placements for its mimosa and sangria RTD offerings in retailers such as Walmart, Whole Foods, Safeway and "thousands" of others in the US, per release. Ohza is "set to expand distribution significantly" under FX Matt, tho it'll initially focus on growing flagship flavors, Classic Mimosa and Fizzy Red Sangria. The brand uses grapes from upstate NY in its wine-based RTD cocktails and previously brought on Joe Jonas (of pop group the Jonas Brothers) as a co-owner/investor, per its website.Recall, FX Matt first formed Right Coast Spirits in 2022 thru joint venture with Mass Bay (Harpoon) and Flying Dog. In 2023 FX Matt announced outright acquisition of Flying Dog. It later added Tequila Whips line of canned cocktails alongside its Vodka Whips RTD offerings. And earlier this yr co added 'Merican Mule to its spirits division, acquiring that brand outright as well. FX Matt also contract produces for a range of other brands across alc bevs and NAs. Move to add Ohza marks FX Matt's "strategic vision to broaden its reach in high-growth, emerging channels and reinforces its position as a legacy brand looking to drive innovation in new ways," announcement notes. Recall, FX Matt is part-owned by Brooklyn Brewery.

FX Matt Acquires Ohza RTD Mimosa & Sangria Brand

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