Facing tough category trends alongside the oft-noted onslaught of negative health news, a growing number of wine industry leaders are going on the offensive. For the first time in decades, the Wine Institute will launch a marketing campaign, the Wine Industry Network's Advisor pub reported this week. "After months...
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Wine Leans into Connection, "Magic," "Joy"; How Many Can Follow?
Publishing Info
- Newsletter: Alcohol Issues Insights
- Published: 09/27/2024
- Volume: 41
- Issue #: 30