With Tom Holland's Bero Launch Tomorrow, Creator/Celeb Brand Phenomenon Comes to NA Beer; Target, Total Wine Key Launch Partners; DSD Buildout Under Way

The creator brand phenomenon is officially coming to NA beer category tomorrow with official launch of Bero brand that's been co-created by Spider-Man star Tom Holland. Even before announcement formally hits tomorrow morning, brand has been blowing up on social media, thanks to post from actor on Sun: sight unseen,...
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Publishing Info

  • Newsletter: Beverage Business INSIGHTS
  • Published: 10/15/2024
  • Volume: 21
  • Issue #: 204