Almost 2/3 of beer industry $$ sales in Circana scans are now above premium (63-64 share depending on timeframe), defined here as avg price $27 per case and above. High end is still handily outperforming total industry too. $$ sales yr-to-date up 1.6%, while total industry down 0.5% in Circana...
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STZ Over 30 Share of High End Malt Bevs in Circana; AB Under 20; MC Down to 4
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 11/20/2024
- Volume: 26
- Issue #: 241