New Belgium is already the leading supplier in a complex craft category, but its ethos is exceedingly simple: "If you're not willing to shift, you're going to die." So said CEO Shaun Belongie at the Beer Insights Seminar Monday, outlining a vision for the "new" New Belgium over the next...
Read more...
The "New" New Belgium: Break Boundaries; Expand Further; M&A Appetite
Publishing Info
- Newsletter: Craft Brew News
- Published: 11/20/2024
- Volume: 15
- Issue #: 92