Coffee co Rise Brewing, which years ago embarked on what seemed like quixotic quest to sue soda giant PepsiCo for trademark infringement, may have its day in Supreme Court. The Supremes agreed today to hear its appeal of lower-court ruling rejecting Rise’s claim that PepsiCo’s short-lived Mtn Dew Rise extension...
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FLASH! Rise Brewing Trademark Suit vs PepsiCo Headed to Supreme Court
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 126
- Issue Date: 06/29/2026
Newsletter
Beverage Business INSIGHTS