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TOP BRANDS: SHIPMENTS AND MARKET SHARE 2014-2016
  Shipments (Bbls-000) Market Share Trend (%)
  2014 2015 2016 2014 2015 2016 2014 2015 2016
Bud Light 37,650 36,700 35,250 17.5 17.0 16.2 -1.7 -2.5 -4.0
Coors Light 17,500 17,100 17,125 8.1 7.9 7.9 -3.3 -2.3 0.1
Budweiser 15,450 15,000 14,375 7.2 6.9 6.6 -4.6 -2.9 -4.2
Miller Lite 13,575 13,400 13,420 6.3 6.2 6.2 -1.6 -1.3 0.1
Corona Extra 7,840 8,455 9,000 3.6 3.9 4.1 5.4 7.8 6.4
Natural Light 7,100 6,750 6,600 3.3 3.1 3.0 -6.6 -4.9 -2.2
Busch Light 6,450 6,425 6,450 3.0 3.0 3.0 0.0 -0.4 0.4
Michelob Ultra 4,450 5,225 6,350 2.1 2.4 2.9 8.5 17.4 21.5
Modelo Especial 4,370 5,180 6,135 2.0 2.4 2.8 16.7 18.5 18.4
Busch   5,150 4,850 4,775 2.4 2.2 2.2 -3.3 -5.8 -1.5
Heineken 3,960 3,975 3,985 1.8 1.8 1.8 -1.4 0.4 0.3
Miller High Life 3,825 3,625 3,575 1.8 1.7 1.6 -4.4 -5.2 -1.4
Keystone Light 3,650 3,450 3,320 1.7 1.6 1.5 -7.4 -5.5 -3.8
Natural Ice 2,870 2,750 2,650 1.3 1.3 1.2 -0.2 -4.2 -3.6
Pabst Blue Ribbon 2,720 2,565 2,525 1.3 1.2 1.2 0.6 -5.7 -1.6
Bud Ice 2,295 2,410 2,500 1.1 1.1 1.2 8.0 5.0 3.7
Stella Artois 1,750 2,125 2,425 0.8 1.0 1.1 9.4 21.4 14.1
Yuengling Lager 2,325 2,245 2,200 1.1 1.0 1.0 6.7 -3.4 -2.0
Blue Moon (all) 2,100 2,225 2,125 1.0 1.0 1.0 3.7 6.0 -4.5
Dos Equis 1,790 1,900 1,975 0.8 0.9 0.9 14.0 6.1 3.9
Top 20 146,820 146,355 146,760 68.3 67.7 67.6 -0.9 -0.3 0.3
All Others 68,300 69,854 70,306 31.7 32.3 32.4 5.2 2.3 0.6
Total 215,120 216,209 217,066       1.0 0.5 0.4
These are BMI estimates for shipments and market share for the Top 20 brands in 2016.
The market share figures include cider, plus export and no-alcohol beer. 
NOTE: No brewer reports the exact numbers for each brand.  To get our estimates, we work with numerous sources; all figures subject to revision.  
©2017 Beer Marketer's INSIGHTS, Inc. All Rights Reserved

 

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