Glossary of Terms $$ Dollars lt light AB Anheuser-Busch (US) LTO Limited Time Offer ABI Anheuser-Busch InBev (Global) MC Molson Coors alc alcohol mgmt management approx approximately mgr manager assn/assoc association mil million avg average mkt market BA Brewers Association mktg marketing BAC blood alcohol content mo month bbls beer barrels mos months bev beverage MULC Multi-Outlet + Convenience BI/Beer Inst Beer Institute natl national bil billion NBWA National Beer Wholesalers Association biz business NYC New York City BOGO Buy One Get One OP Operational Profits BUD Anheuser-Busch InBev (NYSE ticker) oper inc operating income ceo chief executive officer oppy opportunity cfo chief financial officer org organization co company PBR Pabst Blue Ribbon comps comparisons pk pack cont / cont'd continued prem premise (on-prem, off-prem) coo chief operating officer prexy president CPG Consumer Packaged Goods promo promotion CPI Consumer Price Index pub publication ct court pub publication dir director qtr quarter Dist Distributor regs regulations DOJ Department of Justice revs revenues DSD Direct Store Delivery RTD Ready To Drink DTC Direct To Consumer SAB South African Breweries enuf enough SAM Boston Beer (NYSE ticker) exec executive sez says fams families (e.g., brand fams) SKU Stock Keeping Unit fed federal STR Sales To Retailers FMB Flavored Malt Beverage STZ Constellation FTC Federal Trade Commission STZ Constellation (NYSE ticker) govt government TAP Molson Coors GP Gross Profits TAP Molson Coors (NYSE ticker) Guv Governor thru through HUSA Heineken USA TTB Tax and Trade Bureau intl international veep vice president IRI Information Resources, Inc. vol volume KDP Keurig Dr Pepper (NASDAQ ticker) yr year KO Coca-Cola (NYSE ticker) YTD Year-To-Date LDA Legal Drinking Age