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Glossary of Terms

AB Anheuser-Busch Inc. mkt market
avg average mo month
bbl beer barrels mos months
bev beverage NAS National Academy of Sciences
biz business PBR Pabst Blue Ribbon
ceo chief executive officer PPI Producer Price Index
cfo chief financial officer qtr quarter
CMR Competitive Media Reporting rev revenue
coo chief operating officer RTD Ready-To-Drink
CPI Consumer Price Index SAB South African Breweries
ct court SKU Stock Keeping Unit
FMB Flavoured Malt Beverage STR Sales-to-Retailers
FTC Federal Trade Commission TTB Tax and Trade Bureau
IRI Information Resources, Inc. yr year
lt light YTD Year-To-Date
MGD Miller Genuine Draft    


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