As scan data shows significant craft slowdown so far this yr and several biggest players flat-to-down in first half, craft segment as defined by BA posted 8% growth Jan-Jun, estimates Bart Watson. Craft scored double-digit gains each of last 6 calendar yrs. Elusive craft definition complicates reported trends. Bart’s growth estimate based on brewers that will be in BA-data set in 2016. That excludes fast-growers Lagunitas and Ballast Point (Founders already out), as they’re not BA-defined craft brewers anymore. Another fast-grower, AB’s Goose Island, ain’t in the number either. Trend would be higher with ’em.
Recall, BA does not include big brewers’ craft brands/acquisitions, nor Craft Brew Alliance. But BA does include Yuengling, which softens trend. So do first-half downturns at Boston, Sierra Nevada and a coupla other big craft brewers. But “long tail of craft continues to smoke,” sez Bart, “there's very little evidence of much of a slowdown there.” Tail and newbies adding incremental and oft-missed on-site/taproom volume not measured by other data services.
Speakin’ of newbies, no slowdown in folks entering the biz. A whoppin’ 917 new operating brewers in US since same time last yr and brewer count now sits at 4,656. Oh yeah, there’s another 2,200 in planning, sez BA. Bart calls this a “maturing” market. Be interesting how aging breweries adapt and how many newbies survive/thrive.







