bmiheader

Subscribers-Archives Access

Login here to access archived articles for publications for which you currently subscribe & have been granted access. If you would like to set up an account to access archived articles, please submit the request form on the Archives tabbed page.

LIKE US ON FACEBOOK

Public Archives Search

Keyword Search

STOCKS

Market quotes are powered by TradingView.com

INSIGHTS Express

Order INSIGHTS Express

INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

When you subscribe to INSIGHTS Express, you stay at the very forefront of breaking beer industry news, while broadening your perspective of the beer world. INSIGHTS Express is just $495 for 110+ info-packed issues.

Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

Just like beer biz, spirits’ trends bounce around month to month. For example, control state liquor volume up 4.4% in Aug, NABCA just reported, following soft Jul, very strong Jun, etc.  But look longterm and spirits’ health hangin’ in.  Running 12-mo liquor volume in control states is +2.5% thru Aug.  Yeah, that’s down slightly from 2016 trend, but just 0.2 off avg +2.7% for running 12-mo trends thru each of the last 16 months.  Meanwhile, spirits’ dollar sales up 4.6% in control states for 12 mos thru Aug. By the way, spirits outperformed beer in each of 17 control states for 12 mos thru Aug, looking at Beer Inst estimates for state shipments.  While spirits up in 15 of 17 control states for 12 mos, beer up in just 4.  In biggest control mkts, beer off 0.7% in PA while spirits +2.9%; beer -2.7% in VA, spirits +2.8%; beer up 0.9% in NC, spirits +3.4%; beer -1.2% in MI, spirits +0.7%.  Only state where it’s really close: beer +3% in OR for 12 mos, spirits +3.4%.

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 181
AB continues to widen scope of brands used in suite of Super Bowl ads each yr, this time choosing to include Stella Artois in the mix, AB told wholesalers this morn.  Recall, in last couple yrs AB opted to put Busch (2017), Mich Ultra and Shock Top (in 2016) on Super Bowl stage in addition to Bud and Bud Light.  “Stella Artois will air a television commercial during the 2018 Super Bowl to support our ‘Buy A Lady A Drink’ campaign partnership with Water.org,” wrote Stella vp Harry Lewis.  Together, Stella and Water.org launched campaign aiming to provide additional 3.5 million people with access to clean water by 2020, “and this Super Bowl commercial will help us achieve our goal ahead of schedule,” he added. Stella seems like a natural next choice for AB to include during Super Bowl, with broad, charitable message. It’s up 15% YTD thru Sep 2 in Nielsen data, now nearly as large as Dos Equis in scans in terms of $$ sales. But it slowed to mid-singles in Q2, AB said.  “Buy A Lady A Drink” was already expected to be Stella’s “biggest campaign” ever in terms of investment, with TV ads starring actor Matt…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 176
Ain’t just big mkts where AB and MC strugglin’ to gain volume.  Current issue of our beer marketer’s INSIGHTS newsletter gives deep dive into top brewers’ shipments trends in biggest “reporting” states and regions Jan-Jun.   Shows AB and MC shedding volume pretty much across the board.  For example, each down near 3% in massive Calif mkt Jan-Jun and AB down near that in key Tex too.  But AB down less than 1% in Fla for 6 mos.  MC nearly held in Tex, but took 5.4% hit in Fla.  Each mostly down in remaining large reporting mkts, tho AB scored gains in OH and Ariz, MC up in Mich. How are they doin’ in “2d tier” mkts, i.e. next 10 largest reporting states?  Each of these states sells between 3.7-4.5 mil bbls annually and collectively represent about 20% of total US biz, vs about half for largest 10 reporting states.  Neither AB nor MC farin’ any better in these mkts.  In Northeast, AB down in 2% range in both Mass and NJ.  MC even softer, down 3-4%.  In Southeast, AB off just 0.8% in SC, but down 3.5-4.5% in Ala and Tenn. MC also nearly held in SC, off 2.2% in…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 173
Kroger stock down almost 40% in 2017, mostly because of fear that it will become collateral damage in epic battle between Amazon and Wal-Mart.  Last week, it reported same store sales up 0.7% in latest qtr, beating expectations, and reaffirmed its guidance.  And yet stock dropped almost 10%, according to Wall St Jnl.  Why?  Because it “pulled its long term guidance” of 8-11% EPS growth, due to “dynamic operating environment” wrote Charley Grant in WSJ’s “Heard on the Street” column called “Investors Right to Fear Kroger’s Future.”  Kroger’s margins already deteriorating and its net profit margin just 1.3% in qtr, “which doesn’t leave much room for increased competition.”   This devastating decline in value is for #2 US retailer, a humongous co that does $115 bil in sales and is nation’s 2d largest employer, employing 443,000 people at various chains it owns like Ralph’s, Fred Meyer, Harris Teeter and Fry’s in different parts of US, in addition to Kroger stores.  Makes one wonder if other chains will have even tuffer time. Amazon’s HQ, Hubris and Overspending Are “Watch Outs”   But contrarian column in today’s WSJ ain’t buying it, threat of Amazon we mean. “New Amazon Headquarters Should Alarm,” columnist sez. Thinks…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 172
Betting on fruit flavors that suit the tastes of youngest legal drinkers, MillerCoors will launch new economy-priced flavored light beer in early 2018. “Two Hats is a line of light beers brewed with a hint of all-natural fruit flavor created to build relevance with young (21-24 years old) drinkers,” MC cmo David Kroll wrote to distribs yesterday. Lime and Pineapple flavor variants at 4.2% ABV hit first in 6-pks of 16oz cans at “affordable” or “economical price points.” Launch to be supported nationally, tho mostly thru “digital and non-traditional advertising,” according to MC blog post. Recruiting drinkers into beer category early on key because they’re “two times more likely to continue drinking beer throughout their lifetime,” David reminds. And those young legal drinkers represent “nearly 40 percent of ‘beer loss,’” according to MC data cited in post. They “view beer as ‘very polarizing,’” and “there’s just a lot of choice with cheaper spirits and wines that are delivering on a low-price entry point,” brand mgr Justine Stauffer said. Two Hats branding riffs on playing card design. More traditional “king” and “queen” card artwork features right-side up on top, next to “Crisp Light Beer.” (More “medieval” cues? Thanks Game of Thrones.)…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 170
AB will launch yet more new humor-based advertising tomorrow night on the first night of football season (Patriots vs Chiefs) and INSIGHTS again talked briefly to Bud Light veep Andy Goeler.  Bud Light will “get a good connection with sports fans” with latest ad and “make people laugh,” said Andy.  With 3 different strands of commercials debuting in last mo or so, Bud Light “getting on a good track” with ads, “starting to build an arsenal,” he added.  More ads are coming too.  Andy’s objective with Bud Light is “to put it back on top and growing again.”  But it’s been down since 2008, INSIGHTS noted, and declines accelerated in 1st half 2017. “The first step is believing,” said Andy. “With great marketing and great sales execution,” it’s “absolutely within our reach to do so.”  AB has “very significant media plan” for Bud Light in 4th qtr, “pretty heavy” with NFL. AB “getting a good stride” with Bud Light ads, Andy reiterated, and seeks “to get it growing again.”

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 167
Page 1 of 47

Your Cart

The cart is empty