AB’s recent outperformance underscored in latest supermkt data. AB up 8.2% for 4 weeks thru Jul 14 in supers, while total beer biz up 5.5%, according to IRI. So beer sales in supers continue growing faster than in other channels. AB the big winner over Jul 4^th holiday. Gained 1.1 share of volume in period compared to its 0.5 share gain yr-to-date. Miller volume up 1.5%, but it lost 0.9 share for 4 weeks, 0.6 share YTD. Coors also lost 0.2 share over Jul 4^th period even tho volume up 3.8%. Down 0.1 share YTD. While Miller and Coors relative performance weakened in most recent 4 weeks, Pabst improved: volume up 1% and share down 0.2, compared to 0.4 share loss and 3% volume drop YTD. Interestingly, import share growth slowed in most recent period: up just 0.2 share for 4 weeks (0.3 YTD). Other big gainers: malternatives. Got nearly 4 share for 4 weeks, up 0.7.

Bud Light drove all of AB share growth and more: Over July 4^th, up 14% and gained 1.3 share for 4 weeks. More than half of Miller share losses in Lite (0.2) and Gen Draft (0.3); Coors Light held share for 4 weeks; up 0.1 YTD. Coors lost 0.1 share each on Coors Original and Zima for 4 weeks. Modelo brands held share but Corona Extra volume only up 3% for 4 weeks. And while malternative segment up 30% for 4 weeks, check out these brand trends: Smirnoff Ice up just 8%, Mike’s Hard Lemonade down 9%. Meanwhile, SKYY Blue sold slightly more than Bacardi Silver for 4 weeks (each had 0.4 share); no other new malternative intro got 0.1 share for 4 weeks.