Beer Marketer's Insights
Oatly delivered disappointing topline in Q2 that inspired rejiggering of Asian strategy but Swedish oatmilk giant assured investors it's on track to get to the positive adjusted EBITDA it's promised for next year. Americas region also didn't hit sales target as distribution took longer than anticipated to rebuild now that out-of-stock issues have been conquered. But core European biz delivered robust period, accelerating growth from Q1. For full year, OTLY is trimming sales growth expectations to 7-12% range from previously anticipated 23-28%. Still, recently elevated ceo Jean-Christophe Flatin said co's strategic shift to greater operational efficiency is panning out. And while co is operating in broader plantmilk environment where growth has slowed, coo Daniel Ordonez emphasized that "oatmeal continues to outperform all other crops." Still, for all the progress, report spooked Wall Street, with shares skidding close to 30% at some points today and market share edging under $1 bil compared to $10 bil valuation when co IPOed in 2021.
Keurig Dr Pepper continued to deliver strong results in RTD and fountain bevs in Q2 even as its Keurig coffee operation crept back toward growth in face of headwinds that ceo Bob Gamgort styled as strictly temporary. That was an "expected trough in topline growth and margins" as consumers settle back into at-home consumption habits after being out and about once pandemic receded. On call this morning, Gamgort wasn't shy about making another pitch for co's partnership model, pointing to successful onboarding so far of C4 Energy brand and recently inked deal to distribute La Colombe RTD coffees as sign of the "win-win" partnerships to be forged with #3 CSD player. Emerging brands, are ya listenin'?
Openings: Great Basin Adding Brewpub; Cellarmaker Opens in East Bay; Pure Madness Café
Just a couple wks after announcing merger with Revision to form Nevada Beverage Alliance, NV's largest local craft brewer, Great Basin is adding another in-state brewpub in Minden. Slated to open this fall, co's newest spot will feature a pilot brew system, 16 taps plus plenty of outdoor space with "expansive views of the Sierra mountains." But it'll also be home to Park Ranch Meats, a gourmet food and butcher shop in connection with Local Food Group (which Great Basin previously merged with back in 2021). Future plans include "expanding the outdoor area to feature events, pop ups, concerts, farmer's markets, fundraisers" and more. Great Basin is currently distributed in NV, CA, UT and WA but is "actively seeking to expand further," announcement adds.
Right Coast Spirits is expanding its canned cocktail offerings, adding Margarita Whips to line of Vodka Whips launched last summer. Recall, Right Coast is joint venture between Flying Dog, Saranac (FX Matt) and Harpoon, tho of course Flying Dog now operating under FX Matt ownership. Like its Vodka predecessor, Margarita Whips lands at 7.5% ABV and is sold in variety 8pks. It comes in 4 flavors - Lime, Strawberry, Cranberry and Mango - sold year-round in 19 states. And it's made with real tequila and whipped real fruit, building on "explosive whipped cocktail trend," per release.
Allagash is exploring 4pk 16oz can format for its "fan-favorite" barrel-aged brew, Curieux, "exclusively" in CA and in its ME tasting room starting this Aug. "California in particular has a longstanding relationship with Curieux" as "the biggest market for this beer" with "a loyal following here," co explained in announcement. So "when we thought of trying this new can format, we wanted to pick a market where we are confident it will be well-received." Allagash will continue to sell Curieux in 750ml bottles, 4pk 12oz bottles and draft across its full footprint too. Gotta note, Curieux sales are down double-digits in tracked off-prem data; could 4pk 16oz cans reinvigorate growth in these channels? Meanwhile, Allagash Hop Reach IPA remains one of the top new craft brands in scans this yr with $600K in sales on 10,900 cases in tracked Nielsen xAOC + liquor plus + convenience data shared in Bump Williams Consulting craft report.
AB Will Lay Off Hundreds of Employees; No Brewery, Warehouse Staff, Drivers or Field Sales
Something like this hadda happen eventually, unfortunately, as AB continues to decline in mid-teens in scan data over last several months, since the Bud Light/Dylan Mulvaney controversy erupted. Today AB announced a "restructuring" that "includes the elimination of positions across every corporate function" at AB, "representing less than 2% of its U.S. employee population." AB has over 19,000 employees in US, according to its website, so 2% would be 380 people. No comment on how much less than 2%, but announcement suggests likely 300-350 people impacted.
Santo Domingo Family Cut Stakes in JDE Peet's and KDP; Remains Stakeholder in Flying Embers
Alejandro Santo Domingo and his family, one of the world's richest (worth ~$12 bil), sold $184 mil worth of shares in Peet's Coffee and part of its roughly $1 bil holdings in Keurig Dr Pepper, according to Bloomberg report. Santo Domingo family "has been raising cash by leveraging smaller listed holdings without touching their major asset," their stake in AB InBev, article noted. Co's now down to 0.5% stake in JDE and still has around $990 mil in KDP stock.
Alc bev revs continue to grow in importance within cannabis co Tilray's mix as most recent brewer acquisition Montauk (in Nov 2022) added incremental growth. In fiscal year ending May 2023, Tilray alc bevs grew 33% to $95.1 mil including 42.5% growth to $32.4 mil in fiscal Q4 (Mar-May). That's as total Tilray revs were flattish at $627.1 mil for the fiscal yr including +20% to $184.2 mil in FQ4. So alc bevs represented 15% of Tilray's mix for the fiscal yr and 18% of the mix in the latest qtr. Alc bevs even more important to Tilray in terms of profit at 31.5% of total gross profit for 12 mos thru May (tho 24% of total GP in latest qtr). Alc bevs posted 51% gross margin in FQ4 and 49% for 12 mos thru May. Meanwhile, Tilray cannabis returned to double-digit growth in FQ4 but declined 7% to $220.4 mil for 12 mos thru May 2023 due to medical and international drops. Altogether, even as total Tilray reduced operating expenses significantly in FQ4, co still posted $90-mil operating loss for the qtr and $1.37 bil loss for 12 mos.
Flow Beverage has signed on as Official Water Sponsor of Live Nation Canada, move that should put it in sustainability-minded fans' hands at nearly 1,000 concerts. Move takes Live Nation further on path of its Green Nation charter launched in 2019, with goal to eliminate single-use plastics, reduce greenhouse gas emissions by 50% and send zero waste to landfill by 2030. Partnership will make Flow available at 7 venues including Budweiser Stage, RBC Echo Beach, History, Danforth Music Hall and Velvet Underground in Toronto, Commodore Ballroom in Vancouver, and Midway Music Hall in Edmonton .
Alejandro Santo Domingo, and his family, one of the world's richest (worth ~$12 bil), sold $184 mil worth of shares in Peet's Coffee owner since start of last yr thru early May, reported Bloomberg. "They also sold part of a roughly $1 billion holdings in Keurig Dr Pepper," per report, while family "boosted their bet" on canned cocktail maker Flying Embers. Report noted family "has been raising cash by leveraging smaller listed holdings without touching their major asset," their stake in Anheuser Busch InBev. Santo Domingo stake in JDE is down to ~0.5% after being listed among co's top-10 disclosed investors, while they still hold around $990 mil in KDP stock.

