While beer biz growin' faster in supermkts than other channels, supers losin? ground to other types of retail outlets, NBWA panel of retailers showed. Supers feeling crunch from global consolidation, which forces "more centralized buying," said Nick Lake of ACNielsen. He cited emergence of other shopping outlets such as supercenters,...
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Beer's Importance in Supermkts Grows as Supers Lose Ground to Other Channels
Publishing Info
- Year: 2002
- Volume: 33
- Issue #: 18
- Issue Date: 10/07/2002
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Beer Marketer's INSIGHTS