After initial year spent rebuilding supply chain and protecting retail listings, Zico Coconut Water is moving to front foot on marketing in new year, starting with recruitment of Indiana Pacers' Chris Duarte as endorser. "I grew up drinking coconut water in the Dominican Republic, and it's both delicious and nutritious,"...
Read more...
MARKETING: Zico Back on Front Foot, Starting with Duarte Recruitment as Endorser
Publishing Info
- Year: 2022
- Volume: 19
- Issue #: 12
- Issue Date: 01/20/2022
Newsletter
Beverage Business INSIGHTS