In year-end beverages overview, Bump Williams Consulting gave clear illustration of some of the challenges beer category faces at retail and perhaps even at wholesale. Beer is bigger than all other segments in tracked Nielsen xAOC + convenience data, at a whopping $47.2 bil in 2022. And it actually grew...
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Three NA Segments Grew More $$ Than Beer in Nielsen; Beer Still the Biggest; Many Growing Faster
Publishing Info
- Year: 2023
- Volume: 25
- Issue #: 15
- Issue Date: 01/20/2023
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INSIGHTS Express