Hard MTN Dew finished 2022 in 11 states, selling 1.46 mil cases in tracked Nielsen off-premise channels. That's about 2% of Boston Beer's total volume in scans. But Hard MTN Dew hopes to reach 25-30 states this year, including 4 new states in coming mos, largely dependent on ability of...
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Hard MTN Dew Expanding to 25-30 States This Year, Boston Beer Reports
Publishing Info
- Newsletter: Beverage Business INSIGHTS
- Published: 02/17/2023
- Volume: 20
- Issue #: 34