Here we go again. Just two mos into the new year, New Belgium's next big Voodoo Ranger launch, Fruit Force IPA, is already ranking among top-30 craft beer brands in IRI mutli-outlet + convenience channels. That's as flagship Voodoo Ranger Imperial IPA still +12% and Juice Force up 720% (vs...
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Fruit Force Already a Top-30 Craft Brand in IRI; Top Voodoos Still Up Big; Bell's & Fruit Smash Soft
Publishing Info
- Newsletter: Craft Brew News
- Published: 03/10/2023
- Volume: 14
- Issue #: 19