Constellation will put its marketing $$ behind its biggest brand fam first and foremost. Modelo brand family depleted over 200 mil cases in 2022, including near 180 mil cases from Modelo Especial and 17 mil cases from Modelo Cheladas (see Mar 8 issue). Nearly 50 mil cases...
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Casa Modelo En Fuego Into 2023; Especial Ad Evolution; Oro Ads All Over NBA/ESPN; Chelada Sales +41% YTD
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 03/13/2023
- Volume: 25
- Issue #: 54