If alc-alternatives are having a moment now, then big winner at BevNet Live Showdown brand competition won’t come as a shock. Entry from Diageo vet called Parch Agave Cocktail that seeks to replicate tequila and mezcal cues in canned non-alc offering took home a prize package of $10K in cash...
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BEVNET LIVE: In Year Where Alc-Alternatives Have Come on Strong, Parch Agave Cocktail Wins Showdown Brand Competition; Diageo Vet Byrne Adds Functionality to Tequila Cues
Publishing Info
- Year: 2023
- Volume: 20
- Issue #: 118
- Issue Date: 06/16/2023
Newsletter
Beverage Business INSIGHTS