Widespread discussion of off-premise retailers shifting shelf space away from craft manifested clearly in year-end NielsenIQ data reviewed by Bump Williams Consulting. Total number of craft segment brands tracked in scans declined 4.4% last yr, ending 2023 about even with 2021 at over 19,700. Craft SKUs dipped a slightly steeper...
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Craft Brand, SKU Counts -4-5% in NielsenIQ in 2023, Per BWC; Fewer New Brands, Efficiency Up
Publishing Info
- Year: 2024
- Volume: 15
- Issue #: 5
- Issue Date: 01/16/2024
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